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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Subject
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Internet marketing
Social Web
296
Social web
296
Consumer behaviour
186
Konsumentenverhalten
186
Online-Marketing
185
social media
89
Brand management
88
Markenführung
88
Viral marketing
73
Virales Marketing
73
Beziehungsmarketing
63
Relationship marketing
63
Advertising effects
60
Werbewirkung
60
Brand image
53
Markenimage
53
Advertising
49
Werbung
49
Social network
24
Soziales Netzwerk
24
Brand
23
Facebook
23
Markenartikel
23
Online retailing
23
Online-Handel
23
Marketing management
22
Marketingmanagement
22
Web 2.0 technologies
22
Web 2.0-Technologien
22
Media usage
19
Mediennutzung
19
social media marketing
18
E-commerce
17
Electronic Commerce
17
electronic word-of-mouth
16
Instagram
15
purchase intention
15
Celebrity endorsement
14
Celebrity-Werbung
14
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Undetermined
135
Free
5
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Article
181
Book / Working Paper
4
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Article in journal
Aufsatz in Zeitschrift
185
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2
Collection of articles of several authors
2
Sammelwerk
2
Language
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English
185
Author
All
Loureiro, Sandra Maria Correia
6
Rita, Paulo
5
Acikgoz, Fulya
3
Guerreiro, João Pedro Silva Martins
3
Ibrahim, Blend
3
Sarmento, Eduardo Moraes
3
Anlamlier, Eda
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Boutsouki, Christina
2
Chung, Yoo Jin
2
Dodoo, Naa Amponsah
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Greve, Goetz
2
Ha, Louisa
2
Hazari, Sunil
2
Kim, Eunice
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Moro, Sérgio
2
Srivastava, Mallika
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Abhijith, U.
1
Aboulnasr, Khaled
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aghniadi
1
Agrebi, Meriem
1
Ahuja, Vandana
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Al-Mudahka, Lolwah
1
Alan, Alev Kocak
1
Alarcón-del-Amo, María-del-Carmen
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
Journal of business research : JBR
190
Journal of retailing and consumer services
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of marketing communications
63
International journal of advertising : the review of marketing communications
61
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
47
International journal of hospitality management
46
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Journal of internet commerce
41
Cogent business & management
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of management information systems : JMIS
39
International journal of technology marketing : IJTMkt
35
Journal of advertising research
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
Journal of marketing
28
International journal of contemporary hospitality management
27
Journal of promotion management : JPM
27
Journal of strategic marketing
27
International journal of advertising : the quarterly review of marketing communications
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Young consumers : insight and ideas for responsible marketers
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
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ECONIS (ZBW)
185
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1
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185
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
5
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
8
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
9
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
10
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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