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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Social Web
296
Social web
296
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
185
Online-Marketing
185
social media
89
Brand management
88
Markenführung
88
Viral marketing
73
Virales Marketing
73
Beziehungsmarketing
63
Relationship marketing
63
Advertising effects
60
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53
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electronic word-of-mouth
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purchase intention
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322
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Loureiro, Sandra Maria Correia
9
Rita, Paulo
5
Sauer, Nicola E.
4
Acikgoz, Fulya
3
Boutsouki, Christina
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Guerreiro, João Pedro Silva Martins
3
Hatzithomas, Leonidas
3
Ibrahim, Blend
3
Ruyter, Ko de
3
Sarmento, Eduardo Moraes
3
Thomas, Veronica L.
3
Anlamlier, Eda
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Balakrishnan, Janarthanan
2
Bao, Tong
2
Bilro, Ricardo Godinho
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
Chung, Yoo Jin
2
Cuomo, Maria Teresa
2
Dodoo, Naa Amponsah
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Dolen, Willemijn M. van
2
Duh, Helen Inseng
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Erkan, Ismail
2
Festa, Giuseppe
2
Giordano, Alex
2
Greve, Goetz
2
Gustafsson, Anders
2
Ha, Louisa
2
Hazari, Sunil
2
Kapoor, Payal S.
2
Kim, Eunice
2
Kim, Jooyoung
2
Krishen, Anjala S.
2
Kwon, Eun Sook
2
Langaro, Daniela
2
Logan, Kelty
2
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
Journal of business research : JBR
458
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
145
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Journal of advertising research
98
Journal of marketing communications
97
Industrial marketing management : the international journal for industrial and high-tech firms
96
Business horizons
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
74
HMD : Praxis der Wirtschaftsinformatik
73
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
Cogent business & management
65
The journal of brand management : an international journal
65
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
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ECONIS (ZBW)
322
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31
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
32
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
33
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
34
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
35
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
36
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
37
Home cooking in the digital age : when observing food influencers on social media triggers the imitation of their practices
Sokolova, Karina
;
Vessal, Saeedeh Rezaee
;
Perez, Charles
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1152-1171
Persistent link: https://www.econbiz.de/10014530981
Saved in:
38
The effects of consumers' media exposure, attention, and credibility on pro-environmental behaviors
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 434-455
Persistent link: https://www.econbiz.de/10012179135
Saved in:
39
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
40
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
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