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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Social Web
454
Social web
454
Consumer behaviour
215
Konsumentenverhalten
215
Internet marketing
210
Online-Marketing
210
Brand management
117
Markenführung
117
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98
Beziehungsmarketing
87
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87
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75
Markenimage
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72
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72
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social media
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473
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Akram, Muhammad Shakaib
4
Barnes, Stuart J.
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Dwivedi, Yogesh Kumar
4
Hajli, Nick
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Laurell, Christofer
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Sandström, Christian
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Vrontis, Demetris
4
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Lin, Chieh-Peng
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Rita, Paulo
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Shareef, Mahmud Akhter
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Toral, S. L.
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3
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2
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Dora, Manoj
2
Duh, Helen Inseng
2
Erkan, Ismail
2
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2
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
458
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
145
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Psychology & marketing
100
Journal of advertising research
98
Journal of marketing communications
97
Industrial marketing management : the international journal for industrial and high-tech firms
96
Business horizons
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
74
HMD : Praxis der Wirtschaftsinformatik
73
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
Journal of electronic commerce research : JECR
67
The journal of brand management : an international journal
65
Cogent business & management
64
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
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ECONIS (ZBW)
473
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Changes in user experience and satisfaction as media technology evolves : the reciprocal relationship between video games and video game-related media
Chang, Jiyoon
;
Lee, Daeho
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013252573
Saved in:
3
Role of media coverage in mitigating COVID-19 transmission : evidence from China
Liu, Ning
;
Chen, Zhuo
;
Bao, Guoxian
- In:
Technological forecasting & social change : an …
163
(
2021
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012666008
Saved in:
4
Do news media and citizens have the same agenda on COVID-19? : an empirical comparison of twitter posts
Han, Chunjia
;
Yang, Mu
;
Piterou, Athena
- In:
Technological forecasting & social change : an …
169
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012804665
Saved in:
5
The geography of innovation and technology news : an empirical study of the German news media
Ozgun, Burcu
;
Brökel, Tom
- In:
Technological forecasting & social change : an …
167
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012798572
Saved in:
6
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
7
The impact of COVID-19-related media coverage on the return and volatility connectedness of cryptocurrencies and fiat currencies
Umar, Zaghum
;
Jareño, Francisco
;
González Pérez, …
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013175673
Saved in:
8
Institutional work battles in the sharing economy : unveiling actors and discursive strategies in media discourse
Lehmann, Julian
;
Weber, Florian
;
Waldkirch, Matthias
; …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013547941
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
Exploring the sustainable influencing factors of audience loyalty of Chinese sports live broadcast platform based on SEM model
Zou, Yao
;
Zhang, Xizhi
;
Zheng, Weitao
;
Huang, Zhiyong
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266197
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