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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Communication"
~subject:"Customer integration"
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Communication
Customer integration
Social Web
258
Social web
258
Internet marketing
156
Online-Marketing
156
Consumer behaviour
122
Konsumentenverhalten
122
Viral marketing
70
Virales Marketing
70
Brand management
66
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social media
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Beziehungsmarketing
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Alzua-Sorzabal, Aurkene
1
Annamalai, Balamurugan
1
Baka, Vasiliki
1
Bao, Tong
1
Brünink, Leonine A.
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Chia, Swee-lim
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Daly, Timothy
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Dangi, Hamendra Kumar
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Deshwal, Pankaj
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Dumicic, Ksenija
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Evans, Geraint
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Femenia-Serra, Francisco
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Harrigan, Paul
1
Jeong, Hyun Ju
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Ji, Haipeng
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Jiang, Pingjun
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Kaur, Gurveen
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Kemper, Joya
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Kim, Jihye
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Li, Hengyun
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Liu, Hongbo
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Lorenzo-Romero, Carlota
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Miles, Morgan P.
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Mortimer, Kathleen
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Tolkach, Denis
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Tomše, Denis
1
Varshney, Sanjeev
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International journal of internet marketing and advertising : IJIMA
Tourism management : research, policies, practice
Journal of business research : JBR
58
Journal of retailing and consumer services
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Corporate communications : an international journal
17
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of brand management : an international journal
12
International journal of technology marketing : IJTMkt
11
International journal of networking and virtual organisations : IJNVO
10
Journal of strategic marketing
10
The journal of product & brand management
9
Journal of advertising research
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
Business horizons
7
Information systems research : ISR
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Journal of marketing communications
7
Psychology & marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Research
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of business & industrial marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Corporate reputation review : an international journal
5
Handbook of social media management : value chain and business models in changing media markets
5
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ECONIS (ZBW)
16
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
4
Instagram travel influencers in #quarantine : communicative practices and roles during COVID-19
Femenia-Serra, Francisco
;
Gretzel, Ulrike
; …
- In:
Tourism management : research, policies, practice
89
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013325963
Saved in:
5
Complaining practices on social media in tourism : a value co-creation and co-destruction perspective
Dolan, Rebecca
;
Seo, Yuri
;
Kemper, Joya
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 35-45
Persistent link: https://www.econbiz.de/10012004632
Saved in:
6
The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
Saved in:
7
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
8
The secondary crisis communication of Occupy Central on Weibo : a response to Denis Tolkach
Zhai, Xueting
;
Luo, Qiuju
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 38-41
Persistent link: https://www.econbiz.de/10011903355
Saved in:
9
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
10
Effects of Twitter, communication styles on consumers' brand personality perceptions, attitudes and purchase intentions
Zhang, Xiaochen Angela
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 158-182
Persistent link: https://www.econbiz.de/10011741658
Saved in:
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