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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Versicherungswirtschaft : insurance, business, report"
~subject:"Facebook"
~subject:"USA"
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Facebook
USA
Consumer behaviour
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200
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145
Social web
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Brand management
66
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International journal of internet marketing and advertising : IJIMA
Versicherungswirtschaft : insurance, business, report
Working paper / National Bureau of Economic Research, Inc.
179
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
73
Working paper series / European Central Bank
73
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
NBER working paper series
61
Working paper
51
Discussion paper series / IZA
45
Journal of advertising research
41
Journal of business research : JBR
40
Monthly labor review
40
Journal of internet commerce
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Telecommunications policy : the international journal of digital economy, data sciences and new media
33
SpringerLink / Bücher
27
The American economic review
27
Information systems research : ISR
25
International journal of electronic marketing and retailing : IJEMR
25
Census 2000 brief
23
Discussion paper / Centre for Economic Policy Research
23
Working papers series / Federal Reserve Bank of San Francisco
22
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
21
Finance and economics discussion series
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
CESifo working papers
19
International journal of electronic business
19
International journal of hospitality management
19
Journal of payments strategy & systems
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Technological forecasting & social change : an international journal
19
Economic review
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Fisher College of Business working paper series
18
Harvard-Business-Manager : das Wissen der Besten
18
IMF working paper
18
Information economics and policy : IEP
18
Journal of electronic commerce research : JECR
18
Journal of retailing and consumer services
18
The business lawyer
18
Working papers / Rodney L. White Center for Financial Research
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
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1
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
2
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
3
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
4
Changing user motivation for social networking site usage : implications for
internet
advertisers
Gangadharbatla, Harshavardhan
;
Hopp, Tobias
;
Sheehan, …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10009535760
Saved in:
5
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
Saved in:
6
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
7
Guarding privacy on the
internet
: privacy policy, government regulations and technology solutions
Bhasin, Madan Lal
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 213-240
Persistent link: https://www.econbiz.de/10003651627
Saved in:
8
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
9
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
10
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
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