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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
Internet
22
Internet marketing
18
Online-Marketing
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Konsumentenverhalten
15
E-commerce
10
Electronic Commerce
10
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Moschis, George P.
2
Alvandi, Mohsen
1
Arias-Oliva, Mario
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Assimakopoulos, Costas
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Babakus, Emin
1
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Merlo, Edgard Monforte
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Naser Valaei
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
31
Journal of business research : JBR
23
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of business information systems : IJBIS
16
Electronic commerce research
14
Information systems research : ISR
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of management information systems : JMIS
12
Global business review
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
International journal of electronic marketing and retailing : IJEMR
10
International journal of retail & distribution management
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Information economics and policy : IEP
8
Marketing letters : a journal of research in marketing
8
Decision support systems : DSS ; the international journal
7
International journal of consumer studies
7
International journal of technology marketing : IJTMkt
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Applied economics letters
6
Asia Pacific journal of marketing and logistics
6
International journal of electronic business
6
International journal of electronic commerce : IJEC
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of economic behavior & organization : JEBO
6
Journal of retailing
6
Marketing intelligence & planning
6
The journal of services marketing
6
The service industries journal
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of contemporary hospitality management
5
International journal of electronic customer relationship management : IJECRM
5
International journal of electronic finance : IJEF
5
International journal of hospitality management
5
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ECONIS (ZBW)
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
3
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
4
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
Saved in:
5
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
6
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
7
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
8
Explaning older consumers' low use of the internet
Jul Thanasrivanitchai
;
Moschis, George P.
;
Shannon, Randall
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
Saved in:
9
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
10
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
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