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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Consumer behaviour
Electronic Commerce
Beziehungsmarketing
65
Relationship marketing
65
Konsumentenverhalten
44
Internet marketing
38
Online-Marketing
38
Social Web
35
Social web
35
Brand management
27
Markenführung
27
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18
Markenimage
18
Customer satisfaction
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Online retailing
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social media
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brand loyalty
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Assimakopoulos, Costas
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
465
Journal of business research : JBR
346
International journal of hospitality management
165
The journal of services marketing
118
The journal of product & brand management
97
Journal of the Academy of Marketing Science
77
The journal of brand management : an international journal
77
Psychology & marketing
75
Industrial marketing management : the international journal for industrial and high-tech firms
74
Cogent business & management
72
Journal of hospitality marketing & management
72
The service industries journal
71
Asia Pacific journal of marketing and logistics
69
Journal of retailing
69
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
67
Journal of strategic marketing
63
International journal of electronic customer relationship management : IJECRM
60
Journal of marketing
56
Journal of service management
56
Marketing intelligence & planning
53
European journal of marketing : EJM
51
Journal of service research : JSR
50
International journal of retail & distribution management
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Services marketing quarterly
49
Tourism management : research, policies, practice
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
SpringerLink / Bücher
47
The international review of retail, distribution and consumer research
46
International journal of electronic marketing and retailing : IJEMR
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
43
Service business
43
The international journal of bank marketing : IJBM
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
40
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
39
The journal of business & industrial marketing
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
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ECONIS (ZBW)
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
5
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
6
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
7
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
8
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
9
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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