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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~subject:"Online-Handel"
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Consumer behaviour
Online-Handel
Internet marketing
85
Online-Marketing
85
Konsumentenverhalten
80
Social Web
74
Social web
74
Brand management
66
Markenführung
66
Beziehungsmarketing
65
Relationship marketing
65
Brand image
43
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Marketing management
29
Marketingmanagement
29
social media
26
Advertising effects
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Werbewirkung
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1
Barretta, Paul G.
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
833
Journal of retailing and consumer services
793
International journal of hospitality management
314
The journal of product & brand management
306
The journal of brand management : an international journal
293
Psychology & marketing
197
Asia Pacific journal of marketing and logistics
183
The journal of services marketing
161
Journal of business ethics : JOBE
155
European journal of marketing : EJM
153
Journal of the Academy of Marketing Science
142
SpringerLink / Bücher
142
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
133
Journal of retailing
133
International journal of consumer studies
130
Journal of hospitality marketing & management
124
Marketing intelligence & planning
124
International journal of contemporary hospitality management
122
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Cogent business & management
115
Journal of marketing management : MM
114
Industrial marketing management : the international journal for industrial and high-tech firms
113
Journal of strategic marketing
110
International journal of retail & distribution management
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Tourism management : research, policies, practice
98
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
The service industries journal
94
The international review of retail, distribution and consumer research
92
European journal of operational research : EJOR
91
Journal of international consumer marketing
90
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
International journal of production economics
88
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of fashion marketing and management
81
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ECONIS (ZBW)
86
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1
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
2
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
3
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
6
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
8
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
9
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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