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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Internet"
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Internet
Social Web
145
Social web
145
Internet marketing
109
Online-Marketing
109
Consumer behaviour
93
Konsumentenverhalten
93
social media
53
Brand management
49
Markenführung
49
Viral marketing
40
Virales Marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Werbung
21
Facebook
16
Online retailing
16
Online-Handel
16
Marketing management
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Marketingmanagement
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electronic word-of-mouth
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social media marketing
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consumer behaviour
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Ahuja, Vandana
1
Al-Karaghouli, Wafi
1
Alboqami, Hassan
1
Babakus, Emin
1
Baeshen, Yasser
1
Barrichello, Alcides
1
Botzenhardt, Achim Harald
1
Campbell, Colin M.
1
Erkan, Ismail
1
Evans, Chris
1
Ghoneim, Ahmad
1
Heinrich, Daniel
1
Maintz, Julia
1
Mangold, W. Glynn
1
Manoraj, N.
1
Morano, Rogério Scabim
1
Reisenwitz, Timothy H.
1
Santos, Emerson Gomes dos
1
Smith, Katherine Taken
1
Sridevi, P.
1
Vedanthachari, Lakshmi Narasimhan
1
Zaumseil, Fabienne
1
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International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
16
Journal of management information systems : JMIS
14
Information systems research : ISR
13
HMD : Praxis der Wirtschaftsinformatik
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of business research : JBR
9
Journal of internet commerce
9
International journal of business information systems : IJBIS
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Public choice
7
Technological forecasting & social change : an international journal
7
Business horizons
6
CESifo working papers
6
Electronic commerce research
6
Information economics and policy : IEP
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of networking and virtual organisations : IJNVO
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Social-Media-Handbuch : Theorien, Methoden, Modelle
6
Discussion paper series / IZA
5
European research studies
5
IM : die Fachzeitschrift für Information, Management und Consulting
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of technology marketing : IJTMkt
5
Internet policy review : journal on internet regulation
5
Journal of business ethics : JOBE
5
Journal of education for business
5
Journal of information & knowledge management : JIKM
5
Journal of marketing management : MM
5
Management information systems : mis quarterly
5
Springer eBook Collection
5
Decision support systems : DSS ; the international journal
4
Discussion papers / CEPR
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic business
4
International journal of electronic commerce : IJEC
4
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ECONIS (ZBW)
8
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
3
Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia
;
Zaumseil, Fabienne
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
Saved in:
4
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
5
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
6
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
7
Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald
;
Heinrich, Daniel
;
Campbell, …
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
Saved in:
8
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
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