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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Internet marketing"
~subject:"Success factor"
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Internet marketing
Success factor
Beziehungsmarketing
65
Relationship marketing
65
Consumer behaviour
44
Konsumentenverhalten
44
Online-Marketing
38
Social Web
35
Social web
35
Brand management
27
Markenführung
27
Brand image
18
Markenimage
18
Customer satisfaction
17
Kundenzufriedenheit
17
E-commerce
16
Electronic Commerce
16
Online retailing
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Online-Handel
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social media
13
Brand
10
Markenartikel
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Viral marketing
9
Virales Marketing
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Markentreue
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Advertising effects
7
Internet
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Marketing management
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Website
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Werbewirkung
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Confidence
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Vertrauen
6
brand loyalty
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e-commerce
6
Advertising
4
Customer integration
4
Dienstleistungsqualität
4
Kundenintegration
4
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4
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38
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Assimakopoulos, Costas
2
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Akroush, Mamoun N.
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
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1
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1
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1
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1
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1
Chan, Terri H.
1
Chandon, Jean Louis
1
Cheng, Robin
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Efthymios, Constantinides,
1
Ellonen, Hanna-Kaisa
1
Enginkaya, Ebru
1
Gambetti, Rossella C.
1
Gammoh, Bashar S.
1
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1
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1
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1
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1
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1
Ha, Louisa
1
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1
Heinonen, Kristina
1
Ho, Ree Chan
1
Ibrahim, Blend
1
Jaitly, Rahul Chander
1
Kaur, Gurveen
1
Kim, Junga
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
70
Journal of retailing and consumer services
54
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
SpringerLink / Bücher
26
International journal of electronic marketing and retailing : IJEMR
24
The journal of product & brand management
23
Marketing intelligence & planning
18
Journal of strategic marketing
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of the Academy of Marketing Science
15
Business horizons
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of electronic customer relationship management : IJECRM
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
The journal of business & industrial marketing
13
The service industries journal
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
International journal of business information systems : IJBIS
11
International journal of technology marketing : IJTMkt
11
International journal of hospitality management
10
Journal of marketing
10
Journal of marketing management : MM
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Gabler Edition Wissenschaft
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
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ECONIS (ZBW)
38
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
5
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
6
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
7
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
8
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
9
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
10
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
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