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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Search: subject:"Internet"
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Subject
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Internet marketing
198
Online-Marketing
198
Consumer behaviour
175
Konsumentenverhalten
175
Social Web
145
Social web
145
Online retailing
63
Online-Handel
63
Brand management
60
Markenführung
60
Beziehungsmarketing
53
Relationship marketing
53
social media
53
Advertising effects
52
Viral marketing
52
Virales Marketing
52
Werbewirkung
52
E-commerce
48
Electronic Commerce
48
Advertising
42
Brand image
42
Markenimage
42
Werbung
42
Website
31
Marketing management
24
Marketingmanagement
24
Internet
22
USA
20
United States
20
Confidence
16
Facebook
16
Vertrauen
16
Social network
14
Soziales Netzwerk
14
Innovation adoption
13
Innovationsakzeptanz
13
purchase intention
13
Brand
12
Customer satisfaction
12
KMU
12
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272
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11
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Article in journal
Case study
Ratgeber
Aufsatz in Zeitschrift
283
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
3
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2
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English
283
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Assimakopoulos, Costas
4
Fortin, David R.
4
Rita, Paulo
4
Boutsouki, Christina
3
Erkan, Ismail
3
Moschis, George P.
3
Pentina, Iryna
3
Sanz Blas, Silvia
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Akroush, Mamoun N.
2
Antoniadis, Ioannis
2
Ballantine, Paul W.
2
Bao, Tong
2
Currás-Pérez, Rafael
2
Dangi, Hamendra Kumar
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Giraldi, Janaina de Moura Engracia
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Jiang, Pingjun
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Lee, Chunsik
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Pascucci, Federica
2
Ruiz Mafe, Carla
2
Unal, Sevtap
2
Wu, Linwan
2
Aakash
1
Abdrabbo, Tariq
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
908
Journal of retailing and consumer services
716
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
397
Information systems research : ISR
323
Management science : journal of the Institute for Operations Research and the Management Sciences
321
Electronic commerce research
318
International journal of business information systems : IJBIS
313
Journal of internet commerce
262
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Information systems and e-business management : ISeB
229
Journal of management information systems : JMIS
227
International journal of hospitality management
224
Tourism management : research, policies, practice
224
Industrial marketing management : the international journal for industrial and high-tech firms
222
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
Psychology & marketing
192
International journal of production research
175
Journal of advertising research
175
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Information economics and policy : IEP
172
Business horizons
169
Management information systems : mis quarterly
168
European journal of operational research : EJOR
167
International journal of production economics
167
Finance research letters
160
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
159
Cogent business & management
158
Journal of marketing communications
158
Electronic markets : the international journal on networked business
155
International journal of electronic business
154
Journal of travel and tourism marketing
152
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ECONIS (ZBW)
283
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21
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
22
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
23
Is this the beginning of the end for retail websites? : a professional perspective
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
24
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
25
The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
Saved in:
26
Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon
An, Soontae
;
Kang, Hannah
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10013256311
Saved in:
27
Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap
;
Nurlida Ismail
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
Saved in:
28
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
29
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
30
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
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