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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
~subject:"Conjoint-Analyse"
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Conjoint-Analyse
Marktforschung
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Market research
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Guyon, Hervé
2
Jedidi, Kamel
2
Kohli, Rajeev
2
Petiot, Jean-François
2
Bansal, Pradeep
1
Cooke, Alan D. J.
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Decker, Reinhold
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Ding, Min
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of marketing research : JMR
Conjoint measurement : methods and applications
19
Conjoint measurement : methods and applications ; with 91 tables
8
European journal of operational research : EJOR
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing : ZFP ; journal of research and management
3
SpringerLink / Bücher
3
The handbook of marketing research : uses, misuses, and future advances
3
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Cogent business & management
1
Decision sciences : DS
1
Die Betriebswirtschaft : DBW
1
ERIM report series research in management
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization
1
Fundamentals of marketing research ; Vol. 6
1
Gabler Edition Wissenschaft
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
HEC Paris research paper series
1
Handbook of marketing decision models
1
Harvard Business School Marketing Unit Working Paper
1
Industrial marketing : a German-American perspective ; with 29 tables
1
International Series in Quantitative Marketing
1
International journal of business innovation and research
1
International journal of hospitality management
1
International journal of market research
1
International series in quantitative marketing : ISQM
1
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
1
Journal of agricultural and applied economics
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of family business strategy
1
Journal of fashion marketing and management
1
Journal of food products marketing
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ECONIS (ZBW)
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1
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
2
How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Miller, Klaus Matthias
;
Hofstetter, Reto
;
Krohmer, Harley
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 172-184
Persistent link: https://www.econbiz.de/10008858627
Saved in:
3
Adaptive self-explication of multiattribute preferences
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
Saved in:
4
Market share predictions : a new model with rating-based conjoint analysis
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 831-857
Persistent link: https://www.econbiz.de/10010217550
Saved in:
5
Measuring consumer preferences for complex products : a compositional approach based on paired comparisons
Scholz, Sören W.
;
Meißner, Martin
;
Decker, Reinhold
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 685-698
Persistent link: https://www.econbiz.de/10009235360
Saved in:
6
Statistical benefits of choices from subsets
Zeithammer, Robert
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 816-831
Persistent link: https://www.econbiz.de/10003927145
Saved in:
7
A conjoint approach for consumer- and firm-level brand valuation
Ferjani, Madiha
;
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 846-862
Persistent link: https://www.econbiz.de/10003927150
Saved in:
8
The truth is out there! : how external validity can lead to better marketing decisions
Rogers, Greg
;
Soopramanien, Didier
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003820431
Saved in:
9
Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
Saved in:
10
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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