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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Online-Handel"
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Search: subject_exact:"Social Web"
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Online-Handel
Social Web
124
Social web
124
Consumer behaviour
65
Konsumentenverhalten
65
Internet marketing
64
Online-Marketing
64
Social media
42
Viral marketing
36
Virales Marketing
36
Brand management
29
Markenführung
29
Beziehungsmarketing
26
Relationship marketing
26
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22
Markenimage
22
E-commerce
13
Electronic Commerce
13
Online retailing
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Social network
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Markenartikel
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11
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11
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Facebook
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Lieferkette
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Network economics
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Labrecque, Lauren I.
2
Chen, Lei
1
Du, Timon C.
1
Dwivedi, Yogesh Kumar
1
Esche, Jonas vor dem
1
Giannakis, Mihalis
1
Gong, Yeming
1
Hamilton, Mitchell
1
He, Shuguang
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Ho, Edward
1
Hofacker, Charles F.
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Huang, Yanting
1
Ilic, Alexander
1
Jeon, Seongmin
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Ji, Ping
1
Kaltcheva, Velitchka D.
1
Kar, Arpan Kumar
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1
Kushwaha, Amit Kumar
1
Lee, Chieh
1
Li, Feng
1
Li, Qiyang
1
Li, Yuzhuo
1
Liang, Yuqing
1
Mathwick, Charla
1
Mu, Zihao
1
Niu, Baozhuang
1
Novak, Thomas P.
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Park, Eunho
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Petit, Olivia
1
Rohm, Andrew J.
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Sarraf, Shagun
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Shmargad, Yotam
1
Song, Minjae
1
Spence, Charles
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1
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International journal of production economics
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
50
Journal of business research : JBR
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of management information systems : JMIS
28
Information systems research : ISR
27
Technological forecasting & social change : an international journal
23
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
Journal of internet commerce
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Electronic commerce research and applications
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Springer eBook Collection
9
Tourism management : research, policies, practice
9
Journal of marketing
8
Asia Pacific journal of marketing and logistics
7
Journal of organizational computing and electronic commerce
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Electronic markets : the international journal on networked business
6
Global business review
6
International journal of consumer studies
6
International journal of electronic business
6
Journal of hospitality marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
MIS quarterly
6
Management information systems : mis quarterly
6
Marketing intelligence & planning
6
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ECONIS (ZBW)
13
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1
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
2
Role of trust-building in online recycling platforms
Huang, Yanting
;
Liang, Yuqing
;
Gong, Yeming
;
Yuan, Zhe
- In:
International journal of production economics
263
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014437419
Saved in:
3
Using neutral sentiment reviews to improve customer requirement identification and product design strategies
Zhang, Min
;
Sun, Lin
;
Wang, G. Alan
;
Li, Yuzhuo
;
He, …
- In:
International journal of production economics
254
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013461611
Saved in:
4
Platform logistics or self-logistics? : restaurants' cooperation with online food-delivery platform considering profitability and sustainability
Niu, Baozhuang
;
Li, Qiyang
;
Mu, Zihao
;
Chen, Lei
;
Ji, Ping
- In:
International journal of production economics
234
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502832
Saved in:
5
Utilizing the platform economy effect through EWOM : does the platform matter?
Xu, Xun
;
Lee, Chieh
- In:
International journal of production economics
227
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012297462
Saved in:
6
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
7
Offensive pricing strategies for online platforms
Li, Feng
;
Du, Timon C.
;
Wei, Ying
- In:
International journal of production economics
216
(
2019
),
pp. 287-304
Persistent link: https://www.econbiz.de/10012106782
Saved in:
8
Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae
;
Park, Eunho
;
Yoo, Byungjoon
;
Jeon, Seongmin
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
Saved in:
9
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
10
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
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