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~isPartOf:"International journal of production research"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
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Search: subject_exact:"Loyalty card"
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Kundenbindungsprogramm
24
Loyalty program
24
Beziehungsmarketing
13
Consumer behaviour
13
Konsumentenverhalten
13
Relationship marketing
13
Einzelhandel
7
Retail trade
7
Sales promotion
5
Verkaufsförderung
5
Loyalty programs
4
Food retailing
3
Lebensmitteleinzelhandel
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Online retailing
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Online-Handel
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Private consumption
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Rabatt
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Customer relationship management
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E-commerce
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International marketing
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Markov chain
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Markov-Kette
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Mobile marketing
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Program design
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Retail positioning
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Retailing
2
Spieltheorie
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Abwertung
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Advertising effects
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Armut
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Bijmolt, Tammo H. A.
2
Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
2
Autry, Chad W.
1
Bawa, Kapil
1
Bies, Suzanne M. T. A.
1
Bradlow, Eric T.
1
Bronnenberg, Bart J.
1
Cai, Fengyan
1
Cheng, T. C. E.
1
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1
Danaher, Tracey S.
1
Ding, Shuai
1
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1
Dong, Jing-Xin
1
Dorotic, Matilda
1
Du, Shaofu
1
Fang, Eric
1
Farris, Paul W.
1
Fok, Dennis
1
Gelper, Sarah
1
Geng, Xianjun
1
Gijsbrechts, Els
1
He, Jia
1
Hu, Li
1
Hua, Guowei
1
Huang, Yanliu
1
Hui, Sam K.
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Iacocca, Kathleen
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Inman, Jeffrey
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Ittersum, Koert van
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Jiang, Yuanchun
1
Krafft, Manfred
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Lalwani, Ashok K.
1
Lee, Kang Bok
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Liu, De
1
Liu, Yezheng
1
Liu, Yuping
1
Lu, Xianghua
1
Mahar, Stephen
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International journal of production research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
24
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1
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
2
Differentiated premium membership mechanism in platform competition
Hu, Li
;
Du, Shaofu
;
Wang, Lei
;
Tang, Wenzhi
- In:
International journal of production research
61
(
2023
)
2
,
pp. 649-667
Persistent link: https://www.econbiz.de/10013531035
Saved in:
3
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
4
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
5
Joint promotion of cross-market retailers : models and analysis
Yan, Ke
;
Hua, Guowei
;
Cheng, T. C. E.
;
Wang, Shouyang
; …
- In:
International journal of production research
60
(
2022
)
11
,
pp. 3397-3418
Persistent link: https://www.econbiz.de/10013499173
Saved in:
6
Using transaction data and product margins to optimise weekly flyers
Mahar, Stephen
;
Wright, P. Daniel
;
Salzarulo, Peter A.
; …
- In:
International journal of production research
59
(
2021
)
10
,
pp. 3185-3201
Persistent link: https://www.econbiz.de/10012516788
Saved in:
7
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
8
Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012494691
Saved in:
9
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
10
The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs
Wang, Jiexin
;
Lalwani, Ashok K.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10012152464
Saved in:
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