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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"Marketingtheorie"
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Marketing theory
79
Marketingtheorie
79
Marketing
31
Bibliometrics
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Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
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Stremersch, Stefan
7
Lusch, Robert F.
6
Lehmann, Donald R.
5
Kayande, Ujwal
4
Roberts, John H.
4
Vargo, Stephen L.
4
Panigyrakis, George
3
Crosno, Jody L.
2
Darroch, Jenny
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Hunt, Shelby D.
2
Kotler, Philip
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Lilien, Gary L.
2
Madhavaram, Sreedhar
2
Palmatier, Robert W.
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Webster, Frederick E.
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Winter, Russell S.
2
Woodside, Arch G.
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Achrol, Ravi S.
1
Arnold, Todd J.
1
Bansal, Harvir S.
1
Barney, Jay B.
1
Beatty, Sharon E.
1
Becker, Maren
1
Blazevic, Vera
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Breivik, Einar
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Burns, David J.
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Chari, Simos
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Dalla Pozza, Ilaria
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DeLeon, Anthony J.
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Donaldson, Thomas
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of the Academy of Marketing Science
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
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ECONIS (ZBW)
79
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79
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1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
3
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
4
Shelby D. Hunt's contributions to the marketing discipline : research programs, impact, and compelling opportunities
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 125-129
Persistent link: https://www.econbiz.de/10012497111
Saved in:
5
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
6
Hope for a stronger discipline of marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
7
The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
Saved in:
8
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
9
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
10
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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