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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Social relations"
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Search: subject_exact:"Empfehlungsmarketing"
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Social relations
Viral marketing
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Virales Marketing
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Consumer behaviour
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Internet marketing
22
Online-Marketing
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Social Web
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Book, Laura A.
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Claus, Bart
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Dewitte, Siegfried
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DiPietro, Robin B.
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Jin, Dan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of business research : JBR
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Information systems research : ISR
4
Journal of marketing research : JMR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Business research quarterly : BRQ
2
ERIM report series research in management
2
Electronic commerce research
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of international consumer marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
MSI reports : working paper series
2
Applied economics
1
Asian journal of business and accounting : AJBA
1
Athens journal of business & economics : AJBE
1
Consumer behavior review : CBR
1
Contemporary trends in innovative marketing strategies
1
Cowles Foundation discussion paper
1
Decision sciences : DS
1
E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Federal Reserve Bank of Cleveland working paper series
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
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ECONIS (ZBW)
7
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date (oldest first)
1
Customer online feedback with an identity versus no identity : the influence on review comments
Jin, Dan
;
DiPietro, Robin B.
;
Watanabe, Nicholas M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 267-295
Persistent link: https://www.econbiz.de/10012800231
Saved in:
2
Beyond close vs. distant ties : understanding post-service sharing of information with close, exchange, and hybrid ties
Menon, Kalyani
;
Ranaweera, Chatura
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011816991
Saved in:
3
Online traveler reviews as social influence : price is no longer king
Book, Laura A.
;
Tanford, Sarah
;
Montgomery, Rhonda
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 445-475
Persistent link: https://www.econbiz.de/10011900488
Saved in:
4
An expanded servicescape framework as the driver of place attachment and word of mouth
Line, Nathaniel D.
;
Hanks, Lydia
;
Kim, Woo Gon
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 476-499
Persistent link: https://www.econbiz.de/10011900489
Saved in:
5
The effect of engagement in online social network on susceptibility to influence
Tussyadiah, Iis P.
;
Kausar, Devi Roza
;
Soesilo, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
2
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011912170
Saved in:
6
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
Saved in:
7
The referral backfire effect : the identity-threatening nature of referral failure
Claus, Bart
;
Geyskens, Kelly
;
Millet, Kobe
;
Dewitte, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 370-379
Persistent link: https://www.econbiz.de/10009684903
Saved in:
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