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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
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Search: subject:"Produktentwicklung"
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New product development
73
Produktentwicklung
73
Innovation
38
Consumer behaviour
21
Innovation management
21
Innovationsmanagement
21
Konsumentenverhalten
21
Innovation diffusion
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Innovationsdiffusion
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innovation
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new product development
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73
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Homburg, Christian
4
Stremersch, Stefan
4
Chandrasekaran, Deepa
3
Avagyan, Vardan
2
Basuroy, Suman
2
Camacho, Nuno
2
Chattopadhyay, Amitava
2
Croux, Christophe
2
Dahl, Darren W.
2
Griffith, David A.
2
Haenlein, Michael
2
Hennig-Thurau, Thorsten
2
Lee, Jongkuk
2
Schreier, Martin
2
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2
Steenkamp, Jan-Benedict E. M.
2
Tellis, Gerard J.
2
Van Den Bulte, Christophe
2
Ahearne, Michael
1
Alavi, Sascha
1
Allen, B. J.
1
Aribarg, Anocha
1
Ariely, Dan
1
Arts, Joep W. C.
1
Arunachalam S
1
Atakan, S. Sinem
1
Atuahene-Gima, Kwaku
1
Bagozzi, Richard P.
1
Banerjee, Sumitro
1
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1
Bell, Simon J.
1
Broeckhuizen, Thijs L. J.
1
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Carbonell, Pilar
1
Chandukala, Sandeep R.
1
Chang, Woojung
1
Chatterjee, Subimal
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
189
International journal of innovation management
155
International journal of product development : IJPD
149
Industrial marketing management : the international journal for industrial and high-tech firms
144
SpringerLink / Bücher
131
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
104
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
47
European journal of operational research : EJOR
42
Research
41
European journal of innovation management : EJIM
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
36
International journal of technology marketing : IJTMkt
36
Springer eBook Collection
36
European journal of innovation management
35
Journal of the Academy of Marketing Science
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Harvard business review : HBR
27
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ECONIS (ZBW)
73
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41
Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma
;
Yang, Zhiyong
;
Mourali, Mehdi
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10010345568
Saved in:
42
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
43
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
44
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
45
Targeting revenue leaders for a new product
Haenlein, Michael
;
Libai, Barak
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
Saved in:
46
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
47
The innovator's license : a latitude to deviate from category norms
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 120-134
Persistent link: https://www.econbiz.de/10009725635
Saved in:
48
Creating major innovations with customers : insights from small and young technology firms
Coviello, Nicole E.
;
Joseph, Richard M.
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009670261
Saved in:
49
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
Saved in:
50
When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo
;
Liu, Yong
;
Zhang, Jurui
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
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