//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Springer eBook Collection"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
197
Internet marketing
177
Social Web
91
Social web
91
Consumer behaviour
77
Konsumentenverhalten
77
Brand management
41
Markenführung
41
Werbewirkung
36
Advertising effects
35
Beziehungsmarketing
33
Relationship marketing
33
Electronic Commerce
31
E-commerce
30
Online retailing
30
Online-Handel
30
Advertising
28
Marketing management
28
Marketingmanagement
28
Werbung
28
Brand image
26
Markenimage
26
Social media
23
Digitalisierung
19
Viral marketing
18
Virales Marketing
18
Digitization
16
Marketing
16
Social Media
15
Brand
14
Markenartikel
14
Influencer
12
Website
12
Internet
11
Customer integration
10
Kundenintegration
10
Distribution channel
8
Einzelhandel
8
Influencer marketing
8
Vertriebsweg
8
more ...
less ...
Online availability
All
Undetermined
177
Free
4
Type of publication
All
Article
113
Book / Working Paper
88
Type of publication (narrower categories)
All
Article in journal
113
Aufsatz in Zeitschrift
113
Aufsatzsammlung
14
Hochschulschrift
14
Konferenzschrift
3
Lehrbuch
3
Case study
1
Collection of articles of several authors
1
Einführung
1
Fallstudie
1
Handbook
1
Handbuch
1
Sammelwerk
1
more ...
less ...
Language
All
English
153
German
48
Author
All
Kreutzer, Ralf T.
9
Skiera, Bernd
6
Pauwels, Koen
4
Abou Nabout, Nadia
3
Adeola, Ogechi
3
Clement, Michel
3
Hennig-Thurau, Thorsten
3
Hinson, Robert
3
Marchand, André
3
Martínez-López, Francisco J.
3
Breuer, Markus
2
Dekimpe, Marnik G.
2
Grace, Debra
2
Guitart, Ivan A.
2
Görlich, Daniel
2
Haan, Evert de
2
Holland, Heinrich
2
Kollmann, Tobias
2
Lammenett, Erwin
2
Lilien, Gary L.
2
Omkar Dastane
2
Ozuem, Wilson
2
Rana, Nripendra P.
2
Shao, Wei
2
Shehu, Edlira
2
Srinivasan, Shuba
2
Abdul-Hamid, Ibn Kailan
1
Agarwal, Amit
1
Ahmadi, Iman
1
Ahmed, Riaz Uddin
1
Aini Aman
1
Aksehirli, Zeynep
1
Aksoy, Tamer
1
Algharabat, Raed Salah
1
Allen, Juliann
1
Alwi, Sharifah
1
Anderl, Eva
1
Andrea Gudmundsdóttir
1
Anning-Dorson, Thomas
1
Appel, Gil
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
6
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing intelligence & planning
Springer eBook Collection
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
206
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
121
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of electronic marketing and retailing : IJEMR
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
61
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
more ...
less ...
Source
All
ECONIS (ZBW)
201
Showing
1
-
10
of
201
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
2
On the role of social media platforms in the creator economy
Bleier, Alexander
;
Fossen, Beth L.
;
Shapira, Michal
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 411-426
Persistent link: https://www.econbiz.de/10015057481
Saved in:
3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
4
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
5
Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Liang, Yitian
;
Chen, Xinlei
;
Chen, Yuxin
;
Xiao, Ping
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10015057436
Saved in:
6
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
7
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
8
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
Saved in:
9
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
10
The role of reviewer badges in the dynamics of online reviews
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Stephen J.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 547-566
Persistent link: https://www.econbiz.de/10015057564
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->