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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Brand image
Unternehmenserfolg
Werbung
Marketing management
67
Marketingmanagement
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Marketing
12
Innovation
11
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10
Konsumentenverhalten
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10
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Beziehungsmarketing
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Becker, Jan-Michael
1
Bhattacharya, Abhi
1
Brettel, Malte
1
Chan, Tat
1
Edeling, Alexander
1
Feng, Hui
1
Germann, Frank
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Haan, Evert de
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Hulland, John
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Jaeger, Nikolai A.
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Jedidi, Kamel
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Katsikeas, Constantine S.
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Misra, Shekhar
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Morgan, Neil A.
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Nguyen, Hang T.
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Ozcan, Kerimcan
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Ramaswamy, Venkatram
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Rangaswamy, Arvind
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Sardashti, Hanieh
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Schmitt, Bernd
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Somosi, Agnes
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Song, Jing
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Wei, Yinghong
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Wiesel, Thorsten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of strategic marketing
38
European journal of marketing : EJM
31
Journal of marketing communications
25
The journal of product & brand management
23
Cogent business & management
22
Journal of the Academy of Marketing Science
22
The journal of business & industrial marketing
22
International marketing review
20
Journal of marketing
19
Journal of marketing management : MM
19
The journal of brand management : an international journal
19
Journal of retailing and consumer services
16
Journal of global marketing
15
The marketing review
15
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
Marketing intelligence & planning
12
SpringerLink / Bücher
12
Journal of business ethics : JOBE
11
International journal of hospitality management
10
Journal of promotion management : JPM
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Asia Pacific journal of marketing and logistics
9
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Australasian marketing journal
8
European research studies
8
International journal of advertising : the review of marketing communications
8
International journal of economic perspectives : IJEP
8
Journal of Islamic marketing : JIMA
8
Journal of advertising research
8
Journal of international marketing
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
Marketing letters : a journal of research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
AMS review : official publication of the Academy of Marketing Science
7
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ECONIS (ZBW)
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1
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
2
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
3
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
Strategic orientation and firm risk
Bhattacharya, Abhi
;
Misra, Shekhar
;
Sardashti, Hanieh
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 509-527
Persistent link: https://www.econbiz.de/10012152460
Saved in:
5
Advertising and price competition in a manufacturer-retailer channel
Chan, Tat
;
Narasimhan, Chakravarthi
;
Yoon, Yeujun
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
Saved in:
6
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
7
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
8
Market orientation and innovation performance : the moderating roles of firm ownership structures
Song, Jing
;
Wei, Yinghong
;
Wang, Rui
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011398564
Saved in:
9
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
10
Performance implications of deploying marketing analytics
Germann, Frank
;
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 114-128
Persistent link: https://www.econbiz.de/10009746291
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