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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
~subject:"Niedrigpreisstrategie"
~subject:"Price discrimination"
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Consumer behaviour
Niedrigpreisstrategie
Price discrimination
Rabatt
6
Rebate
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Konsumentenverhalten
5
Sales promotion
4
Verkaufsförderung
4
Discounting
3
Diskontierung
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Preismanagement
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Gedenk, Karen
2
Ailawadi, Kusum L.
1
Carlson, Jeffrey R.
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Cornelißen, Markus
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Deleersnyder, Barbara
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Eisenbeiß, Maik
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Kim, Ju-Young
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Natter, Martin
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Neslin, Scott A.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
14
Journal of business research : JBR
9
Journal of retailing
9
The journal of product & brand management
7
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Discussion paper / Centre for Economic Policy Research
5
International journal of industrial organization
5
International journal of production economics
5
Psychology & marketing
5
European journal of operational research : EJOR
4
NBER Working Paper
4
Department of Economics discussion paper series / University of Oxford
3
Discussion paper / Tinbergen Institute
3
European journal of marketing : EJM
3
International journal of the economics of business
3
Journal of marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER working paper series
3
Review of industrial organization : RIO
3
The international review of retail, distribution and consumer research
3
Transportation research / E : an international journal
3
Working paper / National Bureau of Economic Research, Inc.
3
Asia Pacific journal of marketing and logistics
2
CARESS working paper
2
CESifo Working Paper Series
2
CESifo working papers
2
Discussion papers / CEPR
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Economics letters
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Faculty & research / Insead : working paper series
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Handelsforschung
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Information systems research : ISR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of hospitality marketing & management
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
2
A simultaneous model of multiple-discrete choices of variety and quantity
Lans, Ralf van der
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 242-257
Persistent link: https://www.econbiz.de/10011882552
Saved in:
3
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
4
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
5
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
6
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
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