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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Online-Handel"
~subject:"Private consumption"
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Online-Handel
Private consumption
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
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Theorie
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Viral marketing
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Online retailing
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Vertriebsweg
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Gijsbrechts, Els
3
Verhoef, Peter C.
2
Anderl, Eva
1
Becker, Ingo Frank
1
Bies, Suzanne M. T. A.
1
Bijmolt, Tammo H. A.
1
Bowman, Douglas
1
Bronnenberg, Bart J.
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Campo, Katia
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Carlson, Jeffrey R.
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Chen, Junsong
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Eisend, Martin
1
Emrich, Oliver
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Försch, Steffen
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Haan, Evert de
1
Hermann, Erik
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Homburg, Christian
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Jang, Sungha
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Jerath, Kinshuk
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Jiménez-Martín, Sergi
1
Kalyanam, Kirthi
1
Kamakura, Wagner A.
1
Keh, Hean Tat
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Klapper, Daniel
1
Ko, Eunhee Emily
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Konuş, Umut
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Kostyra, Daniel
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Kukar-Kinney, Monika
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Ladrón de Guevara, Antonio
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Luceri, Beatrice
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Lynch, John G.
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Maestripieri, Silvia
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Maier, Erik
1
Mazzon, Jose A.
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Mukhopadhyay, Soumya
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
352
Journal of business research : JBR
185
International journal of electronic marketing and retailing : IJEMR
84
Journal of internet commerce
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
International journal of consumer studies
76
Electronic commerce research
74
NBER working paper series
70
Information systems research : ISR
59
International journal of retail & distribution management
56
International journal of hospitality management
54
International journal of internet marketing and advertising : IJIMA
51
NBER Working Paper
51
Cogent business & management
50
The international review of retail, distribution and consumer research
49
Asia Pacific journal of marketing and logistics
46
International journal of retail and distribution management
46
Journal of electronic commerce research : JECR
46
Journal of retailing
46
Management science : journal of the Institute for Operations Research and the Management Sciences
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Psychology & marketing
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
Working paper / National Bureau of Economic Research, Inc.
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of fashion marketing and management
32
Journal of international consumer marketing
30
Journal of management information systems : JMIS
30
Tourism management : research, policies, practice
28
Journal of the Academy of Marketing Science
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Electronic commerce research and applications
26
Technological forecasting & social change : an international journal
26
CESifo working papers
25
Journal of marketing
25
Discussion papers / CEPR
24
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ECONIS (ZBW)
23
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina
;
Bijmolt, Tammo H. A.
;
Maestripieri, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
Saved in:
6
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
7
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
8
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
9
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
10
Save or (over-)spend? : the impact of hard-discounter shopping on consumers' grocery outlay
Gijsbrechts, Els
;
Campo, Katia
;
Vroegrijk, Mark
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011882556
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