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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~subject:"USA"
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Brand image
USA
Consumer behaviour
244
Konsumentenverhalten
244
Relationship marketing
185
Beziehungsmarketing
184
Sportmarketing
159
Sports marketing
159
Brand management
120
Markenführung
120
Marketing management
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Marketingmanagement
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Marketing
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Online-Marketing
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Lieferantenmanagement
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Marketing theory
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Marketingtheorie
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Dienstleistungsqualität
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1
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International journal of sport management and marketing : IJSMM
Journal of the Academy of Marketing Science
Journal of business research : JBR
481
The journal of brand management : an international journal
322
The journal of product & brand management
298
Journal of retailing and consumer services
231
Industrial marketing management : the international journal for industrial and high-tech firms
159
Journal of travel and tourism marketing
122
Psychology & marketing
121
European journal of marketing : EJM
120
International journal of hospitality management
118
Tourism management : research, policies, practice
108
Journal of marketing
101
Asia Pacific journal of marketing and logistics
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of marketing communications
93
Journal of advertising research
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
Journal of marketing management : MM
89
Marketing intelligence & planning
87
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
SpringerLink / Bücher
81
Journal of global marketing
78
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Journal of strategic marketing
68
Journal of international consumer marketing
65
The journal of consumer marketing
65
International journal of internet marketing and advertising : IJIMA
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Marketing letters : a journal of research in marketing
63
International marketing review
60
Journal of marketing research : JMR
60
Journal of hospitality marketing & management
57
Cogent business & management
54
Journal of promotion management : JPM
53
International journal of consumer studies
52
Journal of business ethics : JOBE
52
The journal of business & industrial marketing
52
American journal of agricultural economics
51
Journal of fashion marketing and management
51
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ECONIS (ZBW)
150
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1
An empirical study of scarcity
marketing
strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
2
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
3
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
4
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
5
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
6
Theoretical underpinnings of research in strategic
marketing
: a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
7
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
8
Cause
marketing
and customer profitability
Ballings, Michel
;
McCullough, Heath
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10011844780
Saved in:
9
New vistas for
marketing
strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
10
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
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