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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation"
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Search: subject_exact:"Kundenintegration"
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Customer integration
176
Kundenintegration
176
Beziehungsmarketing
88
Relationship marketing
88
Betriebliche Wertschöpfung
65
Value creation
65
Consumer behaviour
58
Konsumentenverhalten
58
Social Web
57
Social web
57
Innovation
42
Value co-creation
42
Innovation management
41
Innovationsmanagement
41
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38
Markenführung
38
Internet marketing
32
Online-Marketing
32
New product development
29
Produktentwicklung
29
Co-creation
28
Brand image
23
Markenimage
23
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22
Kundenwert
22
Dienstleistungsqualität
17
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Stakeholder
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Customer satisfaction
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Kundenzufriedenheit
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Brand
12
Customer engagement
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Navarro, Susana
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Ketron, Seth
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Morgan, Todd
3
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Brodie, Roderick J.
2
Cervera, Amparo
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Filieri, Raffaele
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Hajli, Nick
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Ho, Mia Hsiao-Wen
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Veloutsou, Cleopatra
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
SpringerLink / Bücher
47
Journal of service management
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
International journal of hospitality management
33
The journal of business & industrial marketing
33
The service industries journal
31
Journal of marketing management : MM
29
Journal of strategic marketing
26
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Public management review
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
17
The journal of product & brand management
17
Creativity and innovation management
16
International journal of quality and service sciences
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
European management journal
15
International journal of product development : IJPD
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Customer engagement : contemporary issues and challenges
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
176
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1
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
2
Co-creating consumer logistics from self-collection to crowd-sourced delivery : an examination on contextual differences in last-mile
Wang, Xueqin
;
Wong, Yiik Diew
;
Tianyin Cheng
;
Yuen, Kum Fai
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434819
Saved in:
3
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
4
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
5
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
6
Physician engagement in online medical teams : a multilevel investigation
Liu, Huiyuan
;
Perera, Sandun C.
;
Wang, Jian-Jun
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014229205
Saved in:
7
The role of e-supply chain collaboration in collaborative innovation and value-co creation
Al Omoush, Khaled Saleh
;
Lucas Ancillo, Antonio de
;
Val …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280489
Saved in:
8
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
9
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
10
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
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