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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
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Search: subject:"Management"
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Online-Marketing
Consumer behaviour
820
Konsumentenverhalten
820
Beziehungsmarketing
620
Relationship marketing
620
Einzelhandel
331
Retail trade
331
Customer satisfaction
319
Kundenzufriedenheit
319
Brand management
306
Markenführung
306
Dienstleistungsqualität
249
Service quality
249
Brand image
196
Markenimage
196
Brand
153
Markenartikel
151
Social Web
127
Social web
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Online retailing
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Online-Handel
124
Marketing management
119
Marketingmanagement
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Internet marketing
105
Innovation management
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77
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Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Hyun, Hyowon
2
Khan, Imran
2
Khoshtaria, Tornike
2
Komodromos, Marcos
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Matin, Arian
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Moro, Sérgio
2
Park, Jungkun
2
Rana, Nripendra P.
2
Rita, Paulo
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Sokolova, Karina
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Thaichon, Park
2
Toufaily, Elissar
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Yan, Ruiliang
2
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1
Abedin, Babak
1
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Adam, Nawal Abdalla
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Adil, Mohd
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Agag, Gomaa
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Ahmad, Norita B.
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Ahn, Jiseon
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Al Khateeb, Amr
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Alalwan, Ali Abdallah
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Algharabat, Raed
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Alnawas, Ibrahim
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Alturas, Bráulio
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Alzaidi, Maram Saeed
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Alzate, Miriam
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Amirkhanpour, Monaliz
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Ananda S
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Anderson, Phil
1
Andreopoulou, Zacharoula
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Annamalai, Balamurugan
1
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Antoniadis, Ioannis
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International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
Journal of business research : JBR
146
International journal of internet marketing and advertising : IJIMA
85
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
SpringerLink / Bücher
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
52
The journal of product & brand management
48
Journal of marketing communications
45
International journal of electronic marketing and retailing : IJEMR
40
Journal of promotion management : innovations in planning and applied research
39
Tourism management : research, policies, practice
39
Marketing intelligence & planning
37
The journal of brand management : an international journal
35
Springer eBook Collection
33
Business horizons
31
Journal of internet commerce
31
International journal of advertising : the review of marketing communications
29
Journal of marketing management : MM
24
Journal of the Academy of Marketing Science
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
23
International journal of hospitality management
23
Journal of advertising research
23
Journal of strategic marketing
23
Journal of marketing
22
Journal of promotion management : JPM
22
Technological forecasting & social change : an international journal
22
Cogent business & management
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of hospitality marketing & management
18
Journal of travel and tourism marketing
18
The journal of business & industrial marketing
18
Asia Pacific journal of marketing and logistics
17
International journal of business information systems : IJBIS
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Premier reference source
17
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ECONIS (ZBW)
105
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1
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10
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105
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1
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
4
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
7
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
8
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
9
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
10
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
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