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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
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Search: subject_exact:"Web 2.0"
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International journal of technology marketing : IJTMkt
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
165
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
Springer eBook Collection
87
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
HMD : Praxis der Wirtschaftsinformatik
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ECONIS (ZBW)
112
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1
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
2
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
3
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
4
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
5
How does mobile social media sharing benefit travel experiences?
Chen, Ye
;
Liu, Yuqing
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
Saved in:
6
Delineating the effects of social media marketing activities on Generation Z travel behaviors
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
;
Qiao, Haohao
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
5
,
pp. 1140-1158
Persistent link: https://www.econbiz.de/10014245683
Saved in:
7
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
8
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
9
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
10
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
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