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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
~subject:"Social Web"
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Digitale Plattform
Social Web
Social web
99
Internet marketing
44
Online-Marketing
44
Consumer behaviour
30
Konsumentenverhalten
30
social media
20
Internet
14
Viral marketing
13
Virales Marketing
13
E-commerce
11
Electronic Commerce
11
Innovation management
11
Innovationsmanagement
11
Social media
11
Beziehungsmarketing
10
Digitalisierung
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Digitization
10
Relationship marketing
10
Data protection
9
Datenschutz
9
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9
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8
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Information technology
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social media marketing
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Melanthiou, Yioula
4
Al Khasawneh, Mohammad Hamdi
2
El Hajjar, Samer
2
Graef, Inge
2
Khrouf, Lilia
2
Komodromos, Marcos
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Liu, Yu-li
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Maghraoui, Souad
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Papaioannou, Eugenia
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Stockinger, Hanna
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Abdelkhaleq, Halley
1
Abedin, Babak
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Abu Salhieh, Leen
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Achlada, Chara
1
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Al Sharaideh, Farah
1
Al Zubi, Rashed
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Al-Haddad, Shafiq
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Alsayyed, Yousef
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Alturas, Bráulio
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Andrade, Norberto Nuno Gomes de
1
Angell, Ian O.
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Antikainen, Maria
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Avom, Désiré
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Badran, Mona Farid
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Bartl, Michael
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Becker, Kip
1
Belenioti, Zoe-Charis
1
Beyene, Blaise Ondoua
1
Blind, Knut
1
Blohm, Ivo
1
Bouwman, Harry
1
Brown, Cheryl O.
1
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International journal of technology marketing : IJTMkt
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
135
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
99
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1
Does social media improve women's political empowerment in Africa?
Nkoa, Bruno Emmanuel Ongo
;
Beyene, Blaise Ondoua
;
Simb, …
- In:
Telecommunications policy : the international journal …
47
(
2023
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014450856
Saved in:
2
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
3
Expertise and participation in the Facebook Oversight Board : from reason to will
Dvoskin, Brenda
- In:
Telecommunications policy : the international journal …
47
(
2023
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014364463
Saved in:
4
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
5
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
6
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
7
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
8
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
9
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
10
Role of TripAdvisor in influencing international tourists visiting Puducherry
Ramanujam, Vaishnavi
;
Kumar, Prem
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10013486128
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