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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"The journal of business & industrial marketing"
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Marketing management
147
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40
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Johnston, Wesley J.
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International Conference on Relationship Marketing <9, 2009, Berlin>
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International journal of technology marketing : IJTMkt
The journal of business & industrial marketing
SpringerLink / Bücher
521
Journal of business research : JBR
386
Industrial marketing management : the international journal for industrial and high-tech firms
286
Europäische Hochschulschriften / 5
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192
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63
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63
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62
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62
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
60
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60
Hamburger Schriften zur Marketingforschung
59
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59
Asia Pacific journal of marketing and logistics
58
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57
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57
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ECONIS (ZBW)
167
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1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
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2
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
3
The incompatibility of proactive market orientation and postponement strategy in product differentiation
Yuki, Sho
;
Kubo, Tomokazu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 92-104
Persistent link: https://www.econbiz.de/10014472659
Saved in:
4
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
5
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
6
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
7
Reconceptualizing marketing : an assessment of the marketing system in an emerging economy
Fowler, Jie Gao
;
Watson, Amy
;
Sen, Sandipan
;
Sinha, …
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10014472701
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8
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
9
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
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10
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
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