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~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Brand loyalty
Markenführung
Brand image
14
Markenimage
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand equity
10
Brand management
10
Beziehungsmarketing
3
Brand
3
Business ethics
3
Corporate Social Responsibility
3
Corporate reputation
3
Corporate social responsibility
3
Firmenimage
3
Markenartikel
3
Relationship marketing
3
Unternehmensethik
3
Brand gender
2
Common method variance
2
Corporate social responsibility (CSR)
2
Customer perceived ethicality
2
Designation of origin
2
Generalizability theory
2
Herkunftsbezeichnung
2
Marketing management
2
Marketingmanagement
2
Aaker
1
Androgyno
1
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1
Association strength
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Associations
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Attribution
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Awareness
1
B-to-B-Marketing
1
Betriebsform
1
Brand advocacy
1
Brand architecture
1
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1
Brand personality
1
Brand positioning
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10
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Butt, Muhammad Mohsin
2
Iglesias, Oriol
2
Markovic, Stefan
2
Sierra, Vicenta
2
Singh, Jatinder Jit
2
Bravo Velázquez, Alberto
1
Chiu, Chih-Jen
1
Dabija, Dan Cristian
1
Fon Sim Ong
1
Hang, Haiming
1
Haq, Junaid Ul
1
Hildebrand, Christian
1
Hur, Won-moo
1
Kim, Hanna
1
Kok Wei Khong
1
Lai, Chi-Shiun
1
Lee Heng Wei
1
Lieven, Theo
1
Ong, Chuan Huat
1
Pai, Da Chang
1
Pui Fong Ng
1
Ren, Shengnan
1
Rose, Susan
1
Swoboda, Bernhard
1
Thurasamy Ramayah
1
Weimann, Bettina
1
Wilkins, Stephen
1
Woo, Jeong
1
Yang, Chin-Fang
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International marketing review
Journal of business ethics : JOBE
Journal of business research : JBR
47
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
Cogent business & management
14
International journal of hospitality management
14
European journal of marketing : EJM
13
Journal of marketing communications
10
Marketing intelligence & planning
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
Journal of air transport management
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
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ECONIS (ZBW)
10
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1
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10
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10
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date (newest first)
date (oldest first)
1
The impact of social media communication on consumer-based
brand
equity
and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
2
The impact of dialectical thinking on androgynous
brand
equity
across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto
;
Hang, Haiming
;
Ren, Shengnan
- In:
International marketing review
40
(
2023
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10014227463
Saved in:
3
MNCs and religious influences in global markets : drivers of consumer-based halal
brand
equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
4
Do customer perceptions of corporate services brand ethicality improve
brand
equity
? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
5
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
6
The impact of brand gender on
brand
equity
: findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
7
Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang
;
Lai, Chi-Shiun
;
Chiu, Chih-Jen
;
Yang, …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
Saved in:
8
How CSR leads to corporate
brand
equity
: mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo
;
Kim, Hanna
;
Woo, Jeong
- In:
Journal of business ethics : JOBE
125
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
Saved in:
9
Antecedents of green
brand
equity
: an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
10
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
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