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~isPartOf:"International marketing review"
~isPartOf:"Review of international economics"
~subject:"Marketing management"
~subject:"Strategic management"
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Search: subject:"Internationale Markteintrittsstrategie"
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Marketing management
Strategic management
International market entry
91
Internationaler Markteintritt
91
Multinationales Unternehmen
49
Transnational corporation
49
Globalisierung
33
Globalization
33
KMU
21
SME
21
International marketing
18
Internationales Marketing
18
Internationalization
18
Auslandsinvestition
14
Foreign investment
14
China
12
Emerging economies
12
Market entry
12
Markteintritt
12
Schwellenländer
12
Marketingmanagement
11
Theorie
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Theory
11
Firm performance
10
Unternehmenserfolg
10
Strategisches Management
9
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8
Resource-based view
8
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8
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7
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7
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7
Unternehmensgründung
7
Unternehmensnetzwerk
7
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6
Exportwirtschaft
6
Innovation
6
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6
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Mellahi, Kamel
3
Shoham, Aviv
3
Gnizy, Itzhak
2
Martín Martín, Oscar
2
Bai, Huifeng
1
Baker, William E.
1
Bortoluzzi, Guido
1
Bustinza, Oscar F.
1
Cabanelas, Pablo
1
Cavusgil, S. Tamer
1
Chiarvesio, Maria
1
Cooper, Cary
1
Deligonul, Seyda
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Efrat, Kalanit
1
Freeman, Susan
1
Gaston-Breton, Charlotte
1
Grinstein, Amir
1
Hadjikhani, Amjad
1
Khan, Zaheer
1
Lee, Joong-Woo
1
Lew, Yong Kyu
1
Liu, Yipeng
1
McColl, Julie
1
Mitręga, Maciej
1
Moore, Christopher
1
Papadopoulos, Nicolas G.
1
Park, Sohee
1
Petersen, Bent
1
Pfajfar, Gregor
1
Rao-Nicholson, Rekha
1
Rivero-Gutierrez, Lourdes
1
Tabacco, Raffaela
1
Vendrell-Herrero, Ferran
1
Vrontis, Demetris
1
Zahoor, Nadia
1
Ørberg Jensen, Peter D.
1
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International marketing review
Review of international economics
International business review : the official journal of the European International Business Academy
21
Journal of business research : JBR
12
Journal of international marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international entrepreneurship
8
Journal of world business : JWB
7
Journal of international management
6
Journal of strategic marketing
5
Review of international business and strategy
5
European journal of international management : EJIM
4
International journal of trade and global markets
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of management studies : JMS
4
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
4
Multinational business review
4
SpringerLink / Bücher
4
Asia Pacific business review
3
Baltic journal of management
3
Europäische Hochschulschriften / 5
3
Global business & economics review
3
International journal of business and globalisation : IJBG
3
International journal of entrepreneurship and small business
3
International journal of export marketing
3
International studies of management & organization : ISMO
3
Journal for global business advancement : JGBA
3
Journal for international business and entrepreneurship development
3
Journal of business venturing
3
Management decision : MD
3
Management international review : mir ; journal of international business
3
Origin and branding in international market entry processes
3
Springer eBook Collection
3
The journal of business & industrial marketing
3
Administrative Sciences : open access journal
2
British journal of management : BJM
2
Die Betriebswirtschaft : DBW
2
Discussion papers in industrial economics / E
2
Economies : open access journal
2
Entrepreneurial business and economics review : EBER
2
European business review
2
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ECONIS (ZBW)
18
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
3
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
4
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
5
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
6
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
7
Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad
;
Lee, Joong-Woo
;
Park, Sohee
- In:
International marketing review
33
(
2016
)
4
,
pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
Saved in:
8
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
9
Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
International marketing review
31
(
2014
)
5
,
pp. 506-525
Persistent link: https://www.econbiz.de/10010415263
Saved in:
10
Proactive learning culture : a dynamic capability and key success factor for SMEs entering foreign markets
Gnizy, Itzhak
;
Baker, William E.
;
Grinstein, Amir
- In:
International marketing review
31
(
2014
)
5
,
pp. 477-505
Persistent link: https://www.econbiz.de/10010415266
Saved in:
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