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~isPartOf:"International marketing review"
~isPartOf:"Tourism management : research, policies, practice"
~language:"eng"
~subject:"Brand image"
~type_genre:"Article in journal"
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Brand image
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International marketing review
Tourism management : research, policies, practice
Journal of business research : JBR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
167
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1
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10
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167
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date (oldest first)
1
Beyond image attributes : a new approach to destination positioning based on sensory preference
Lv, Xingyang
;
Zhang, Chenwei
;
Li, Chunxiao
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457577
Saved in:
2
Building a value-creating brand in internationalizing small and medium-sized enterprises
Chang, Hsing-Hua Stella
;
Fong, Cher Min
;
Chang, Min-Hua
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 593-614
Persistent link: https://www.econbiz.de/10015057114
Saved in:
3
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
4
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
5
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
6
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
7
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
8
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
9
Progress on image analytics : implications for tourism and hospitality research
Zhan, Lingxue
;
Cheng, Mingming
;
Zhu, Jingjie
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457495
Saved in:
10
Can craft beverages shape a destination's image? : a cognitive intervention to measure pisco-related resources on conative image
Arroyo, Claudia Gil
;
Barbieri, Carla
;
Knollenberg, Whitney
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534431
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