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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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El Hedhli, Kamel
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Zourrig, Haithem
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Becerra, Enrique P.
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Büyükdağ, Naci
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Cham Tat Huei
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International review on public and non-profit marketing
Journal of retailing and consumer services
Journal of business research : JBR
21
Journal of travel and tourism marketing
10
The journal of product & brand management
9
Tourism management : research, policies, practice
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
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Journal of destination marketing & management
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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Psychology & marketing
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The journal of consumer marketing
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International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
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Journal of retailing
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Journal of strategic marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
3
Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
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Tourism management perspectives : TMP
3
Tourism review
3
Australasian marketing journal
2
European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Gadjah Mada international journal of business
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Human resource management
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of career development
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Journal of hospitality and tourism insights
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ECONIS (ZBW)
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1
The effect of consumption goals on review helpfulness : behavioral and eye-tracking research
Chen, Lele
;
Jing, Kunpeng
;
Mei, Yupeng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460789
Saved in:
2
Congruence constructs as mediators of stereotypic image perceptions' effect on student volunteering intention
Lindenmeier, Jörg
;
Arnold, Christian
;
Zogaj, Adnan
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 575-597
Persistent link: https://www.econbiz.de/10012703842
Saved in:
3
Persuasive cues and reciprocal behaviors in influencer-follower relationships : the mediating role of influencer defense
Wong, Amy
;
Wei, Joicey
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372614
Saved in:
4
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
5
Something underneath? : using a within-subjects design to examine schema
congruity
theory at an individual level
Gao, Xin
;
Hooge, Ilona E. de
;
Fischer, Arnout R. H.
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366244
Saved in:
6
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
7
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-
congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
8
Antecedents of consumer-brand identification in terms of belonging brands
Büyükdağ, Naci
;
Kitapci, Olgun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012434327
Saved in:
9
Schema-ing with color and temperature : the effects of color-temperature
congruity
and the role of non-temperature associations
Ketron, Seth
;
Spears, Nancy
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238334
Saved in:
10
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate
congruity
and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
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