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~isPartOf:"Internet advertising : theory and research"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Kundenintegration"
~subject:"USA"
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Kundenintegration
USA
Internet marketing
148
Online-Marketing
148
Consumer behaviour
106
Konsumentenverhalten
106
Social Web
105
Social web
105
Viral marketing
48
Virales Marketing
48
Advertising effects
39
Social media
39
Werbewirkung
39
Brand management
36
Markenführung
36
Beziehungsmarketing
33
Relationship marketing
33
Brand image
29
Markenimage
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Online retailing
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Online-Handel
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Verlegh, Peeter
2
Arden, Christine M.
1
Bacile, Todd J.
1
Ball, Jennifer G.
1
Chan, Kimmy Wa
1
Chen, Yongjian
1
Chiang, Jeongwen
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Cox, David
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Davidson, Sandra
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Dolen, Willemijn M. van
1
Ertimur, Burc̜ak
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1
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1
Haas, John W.
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Hammedi, Wafa
1
Hautz, Julia
1
Houston, Michael J.
1
Hutter, Katja
1
Jun, Mina
1
Kim, Chung Koo
1
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1
Krafft, Manfred
1
Laer, Tony van
1
Lam, Shun Yin
1
Leclercq, Thomas
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Lee, Thae Min
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Li, Stella Yiyan
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1
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1
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Internet advertising : theory and research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
58
Journal of advertising research
33
Journal of retailing and consumer services
27
Working paper / National Bureau of Economic Research, Inc.
23
International journal of internet marketing and advertising : IJIMA
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of electronic marketing and retailing : IJEMR
16
Technological forecasting & social change : an international journal
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Information systems research : ISR
14
Journal of travel and tourism marketing
14
The journal of product & brand management
14
Handbook of social media management : value chain and business models in changing media markets
11
Psychology & marketing
11
SpringerLink / Bücher
11
The journal of brand management : an international journal
11
Business horizons
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of networking and virtual organisations : IJNVO
10
Journal of marketing theory and practice
10
NBER working paper series
10
Customer engagement : contemporary issues and challenges
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of internet commerce
9
Journal of management information systems : JMIS
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
International journal of hospitality management
8
International journal of technology marketing : IJTMkt
8
Journal of electronic commerce research : JECR
8
Journal of marketing management : MM
8
Journal of strategic marketing
8
The journal of consumer marketing
8
Tourism management : research, policies, practice
8
Asia Pacific journal of marketing and logistics
7
Innovation: organization & management : IOM
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
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ECONIS (ZBW)
24
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1
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
2
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
3
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
4
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
5
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
6
Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
Saved in:
7
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
8
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
Saved in:
9
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
10
Toward a deeper understanding of
social
media
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
Saved in:
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