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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Consumer behaviour"
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Search: subject:"Marketingmanagement"
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Consumer behaviour
Marketing management
401
Marketingmanagement
401
Konsumentenverhalten
85
Firm performance
57
Unternehmenserfolg
57
Marketing
56
Relationship marketing
55
Beziehungsmarketing
54
Brand management
49
Markenführung
49
Market orientation
38
Brand image
37
Markenimage
37
Strategic management
31
Strategisches Management
31
Innovation
30
Competitive advantage
26
Internet marketing
26
Online-Marketing
26
USA
26
United States
26
Wettbewerbsvorteil
26
Theorie
25
Theory
25
International marketing
24
Internationales Marketing
24
Business start-up
23
KMU
23
SME
23
Unternehmensgründung
23
Social Web
22
Social web
22
Brand
20
Resource-based view
20
Ressourcenorientierter Ansatz
20
Markenartikel
19
Entrepreneurship
18
Entrepreneurship approach
18
Lieferantenmanagement
18
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45
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83
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2
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85
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85
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4
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4
Conference paper
2
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Language
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English
78
German
7
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Ko, Eunju
5
Laroche, Michel
3
Dhar, Ravi
2
Kim, Sang Jin
2
Shah, Denish
2
Walsh, Gianfranco
2
Wiedmann, Klaus-Peter
2
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Alvarez-Milán, Agarzelim
1
Amir, On
1
Andreu, Luisa
1
Ang, Tyson
1
Askegaard, Søren
1
Avery, Jill
1
Baack, Daniel W.
1
Balaji, M. S.
1
Banerjee, Somnath
1
Barnes, Jesse
1
Barnes, Stuart J.
1
Barnier, Virginie De
1
Barrera, Kevin Giang
1
Bauer, Hans H.
1
Benedettini, Ornella
1
Berry, Christopher
1
Bertolini, Alessandra
1
Bhardwaj, Pradeep
1
Borah, Sourav Bikash
1
Boronczyk, Felix
1
Brasel, S. Adam
1
Breuer, Christoph
1
Bridges, Eilen
1
Broderick, Amanda J.
1
Bronnenberg, Bart J.
1
Burton, Jamie
1
Buxel, Holger
1
Cai, Yuanyuan
1
Calantone, Roger J.
1
Cambier, Fanny
1
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business research : JBR
Journal of marketing research : JMR
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
SpringerLink / Bücher
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of strategic marketing
14
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Springer eBook Collection
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
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ECONIS (ZBW)
85
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
4
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
5
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
6
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
7
I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin
;
Xu, Xiaobing
;
Keh, Hean Tat
- In:
Journal of business research : JBR
139
(
2022
),
pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
Saved in:
8
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
9
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
10
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
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