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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Kom / Kommission der Europäischen Gemeinschaften"
~language:"eng"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interactive media
8
Interaktive Medien
8
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Einzelhandel
2
Internet marketing
2
Online-Marketing
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Relationship marketing
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Retail trade
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Social Web
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Social web
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Business process management
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Berry, Leonard L.
1
Bolton, Ruth N.
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Bridges, Cheryl H.
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Cauberghe, Verolien
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Chan, Kimmy Wa
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Deighton, John
1
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Hamilton, Mitchell
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Kaltcheva, Velitchka D.
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1
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1
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Kom / Kommission der Europäischen Gemeinschaften
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of retailing and consumer services
8
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of management information systems : JMIS
3
Journal of service management
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Corporate reputation review : an international journal
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
Facta Universitatis / Series economics and organization / University of Niš
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Group decision and negotiation
1
Health economics review
1
History of political economy
1
Information systems and e-business management : ISeB
1
International journal of arts management
1
International journal of business innovation and research
1
International journal of economics and business research : IJEBR
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ECONIS (ZBW)
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1
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
2
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
3
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
4
Interactive technologies and retailing strategy : a review, conceptual framework and future research directions
Varadarajan, Rajan
;
Srinivasan, Raji
;
Vadakkepatt, …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10003987328
Saved in:
5
Opportunities for innovation in the delivery of interactive retail services
Berry, Leonard L.
;
Bolton, Ruth N.
;
Bridges, Cheryl H.
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10003987342
Saved in:
6
Interactivity's unanticipated consequences for marketers and marketing
Deighton, John
;
Kornfeld, Leora
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10003833022
Saved in:
7
New communications approaches in marketing : issues and research directions
Winer, Russel S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 108-117
Persistent link: https://www.econbiz.de/10003847115
Saved in:
8
Adoption of virtual try-on technology for online apparel shopping
Kim, Jiyeon
;
Forsythe, Sandra
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003747481
Saved in:
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