//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Confidence"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Confidence
Consumer behaviour
264
Konsumentenverhalten
264
Advertising
219
Werbung
214
Internet marketing
188
Online-Marketing
188
Social Web
104
Social web
104
Advertising effects
102
Werbewirkung
102
Online retailing
78
Online-Handel
78
Brand management
70
Markenführung
70
Beziehungsmarketing
60
Relationship marketing
60
Brand image
50
Markenimage
50
Viral marketing
49
Virales Marketing
49
E-commerce
44
Electronic Commerce
44
Einzelhandel
42
Retail trade
42
Brand
39
Markenartikel
38
Social media
33
Customer satisfaction
28
Kundenzufriedenheit
28
Emotion
24
Website
23
Vertrauen
20
Luxury goods
17
Luxusgüter
17
Distribution channel
16
Vertriebsweg
16
Mobile communications
15
Mobilkommunikation
15
Celebrity endorsement
14
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
20
Language
All
English
20
Author
All
Casper Ferm, Lars-Erik
2
Thaichon, Park
2
Adam, Nawal Abdalla
1
Adil, Mohd
1
Agag, Gomaa
1
Aghakhani, Hamed
1
Alzaidi, Maram Saeed
1
Ashfaq, Muhammad
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Botha, Elsamari
1
Chen, Bo
1
Cheng, Junjun
1
Dash, Ganesh
1
Dogra, Nikhil
1
Gruzd, Anatoliy
1
Hajli, Nick
1
Han, Heesup
1
Hernández-García, Ángel
1
Huang, Zihang
1
Islam, Tahir
1
Jacobson, Jenna
1
Jin, Byoungho
1
Jung, Na Young
1
Khani, Amir H.
1
Kim, Soohyun
1
Kim, Soyoung
1
Ladhari, Riadh
1
Lee, Daeho
1
Lobel Trong Thuy Tran
1
Loc Tuan Le
1
Lombart, Cindy
1
Louis, Didier
1
Main, Kelley J.
1
Montandon, Andrew
1
Nadeem, Waqar
1
Nhan Thanh Nguyen
1
Ogonowski, Andrzej
1
Park, Inyoung
1
Paul, Justin
1
more ...
less ...
Published in...
All
Journal of advertising
Journal of retailing and consumer services
Journal of business research : JBR
16
International journal of electronic marketing and retailing : IJEMR
14
Journal of marketing communications
12
International journal of advertising : the review of marketing communications
9
International journal of internet marketing and advertising : IJIMA
9
Journal of internet commerce
9
Cogent business & management
8
International journal of hospitality management
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information systems and e-business management : ISeB
4
International journal of contemporary hospitality management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
The international review of retail, distribution and consumer research
4
The journal of product & brand management
4
Electronic commerce research and applications
3
Information systems research : ISR
3
International business review : the official journal of the European International Business Academy
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of electronic commerce : IJEC
3
International journal of management practice : IJMP
3
International journal of retail & distribution management
3
International journal of services technology and management
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of global marketing
3
Journal of international trade & commerce
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing : ZFP ; journal of research and management
3
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
2
Collective-based ad transparency in targeted hotel
advertising
: consumers' regulatory focus underlying the crowd safety effect
Cheng, Junjun
;
Chen, Bo
;
Huang, Zihang
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014252064
Saved in:
3
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
4
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
5
The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
Saved in:
6
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
7
Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive
advertising
Aghakhani, Hamed
;
Main, Kelley J.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
Saved in:
8
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
9
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
10
Social media and sustainable purchasing attitude : role of trust in social media and environmental effectiveness
Zafar, Abaid Ullah
;
Shen, Jie
;
Ashfaq, Muhammad
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012666038
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->