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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Muehling, Darrel D."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Advertising effects
5
Werbewirkung
5
Consumer behaviour
4
Konsumentenverhalten
4
Psychology of advertising
3
USA
3
United States
3
Werbepsychologie
3
Advertising
2
Werbung
2
Altruism
1
Altruismus
1
Bio-Lebensmittel
1
Brand image
1
Consumer motivation
1
Consumer preferences
1
Credibility
1
Eigeninteresse
1
Emotion
1
Environmental consciousness
1
Experiment
1
Fernsehwerbung
1
Gesundheitsmarketing
1
Glaubwürdigkeit
1
Green marketing
1
Health care marketing
1
Impfung
1
Kaufmotiv
1
Konsumentenpräferenzen
1
Lebensverlauf
1
Life course
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Markenimage
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Organic food
1
Personality trait
1
Persönlichkeitsmerkmal
1
Product Placement
1
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1
Self-interest
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Social Marketing
1
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Article
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Aufsatz in Zeitschrift
Textbook
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English
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Muehling, Darrel D.
Eisend, Martin
12
Chang, Chingching
10
Dahlén, Micael
8
Burton, Scot
7
Nelson, Michelle R.
7
Kees, Jeremy
6
Rosengren, Sara
6
Taylor, Charles Raymond
6
Carlson, Les
5
Li, Hairong
5
Pelsmacker, Patrick de
5
Stafford, Marla Royne
5
Yoon, Hye Jin
5
Yoon, Sukki
5
Baek, Tae Hyun
4
Choi, Yung Kyun
4
Hudders, Liselot
4
Kareklas, Ioannis
4
Kim, Jooyoung
4
Koslow, Scott
4
Laczniak, Russell N.
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Puntoni, Stefano
4
Sasser, Sheila L.
4
Sheehan, Kim Bartel
4
Ashley, Christy
3
Bellman, Steven
3
Bergkvist, Lars
3
Berry, Christopher
3
Capella, Michael L.
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Cheong, Yunjae
3
De Gregorio, Federico
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Ford, John B.
3
Franke, George R.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
5
Journal of promotion management : JPM
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
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1
Exploring the boundaries of nostalgic
advertising
effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Saved in:
2
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic
advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
3
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
4
The role of regulatory focus and self-view in "green"
advertising
message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
Saved in:
5
An empirical investigation of the differential effects of personal, historical, and non-nostalgic
advertising
on consumer responses
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10009241271
Saved in:
6
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
Saved in:
7
"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for
advertising
strategists
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
Saved in:
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