//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Children"
~subject:"China"
~subject:"Werbepsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Onlinespiel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Children
China
Werbepsychologie
Computerspiel
24
Video game
24
Advertising effects
21
Werbewirkung
21
Advertising
15
Werbung
15
Kinder
5
Product Placement
5
Product placement
5
Psychology of advertising
5
Brand image
4
Gewalt
4
Markenimage
4
Perception
4
Social Web
4
Social web
4
Target group
4
Violence
4
Wahrnehmung
4
Zielgruppe
4
Brand
3
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Markenartikel
3
Online-Marketing
3
USA
3
United States
3
Belgien
2
Belgium
2
Bewertung
1
Biowissenschaften
1
Brand management
1
Cognition
1
Communication media
1
Comparison
1
Direct marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
An, Soontae
2
Bradley, Samuel
1
Buijzen, Moniek
1
Carlson, Les
1
Cauberghe, Verolien
1
Chen, Huan
1
Evans, Nathaniel J.
1
Gangadharbatla, Harsha
1
Haley, Eric
1
Hoy, Mariea Grubbs
1
Jin, Hyun Seung
1
Marko, Bernhard
1
Mau, Gunnar
1
Nelson, Michelle R.
1
Panic, Katarina
1
Park, Eun Hae
1
Pelsmacker, Patrick de
1
Ponnet, Koen
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
Schramm-Klein, Hanna
1
Slot, Noortje
1
Steffen, Celina
1
Stern, Susannah
1
Vanwesenbeeck, Ini
1
Vargas, Patrick T.
1
Waiguny, Martin K. J.
1
Walrave, Michel
1
Wise, Wesley
1
Yoon, Gunwoo
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
8
Journal of consumer behaviour : an international research review
6
Young consumers : insight and ideas for responsible marketers
6
Application of gaming in new media marketing
3
Advertising in new formats and media : current research and implications for marketers
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
International journal of Chinese culture and management : IJCCM
2
Journal of advertising research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Psychology & marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising, promotion, and new media
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Australian School of Business working paper : Australian School of Business research paper
1
Breaking new ground in theory and practice
1
China and the world economy : China's economic rise after three decades of reform
1
Contemporary management and marketing dilemmas
1
Economic inquiry : journal of the Western Economic Association International
1
European journal of marketing : EJM
1
Exploring the rise of fandom in contemporary consumer culture
1
Industrial and corporate change
1
International journal of electronic business
1
International journal of entrepreneurial venturing
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of economic behavior & organization : JEBO
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of knowledge-based innovation in China
1
Journal of marketing communications
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Kom / Kommission der Europäischen Gemeinschaften
1
Law and development review
1
Premier reference source
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
Saved in:
2
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
3
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
4
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
5
Psychophysiological responses to background brand placements in video games
Gangadharbatla, Harsha
;
Bradley, Samuel
;
Wise, Wesley
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10009778511
Saved in:
6
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Saved in:
7
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
Saved in:
8
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
9
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
10
Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Yoon, Gunwoo
;
Vargas, Patrick T.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009778542
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->