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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Computerspiel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Computerspiel
Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
USA
80
United States
80
Consumer behaviour
73
Konsumentenverhalten
73
Psychology of advertising
48
Werbepsychologie
48
Target group
32
Zielgruppe
32
Internet marketing
29
Online-Marketing
29
Fernsehwerbung
27
Television advertising
27
Brand image
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Markenimage
24
Experiment
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Creativity
22
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22
Video game
22
Advertising planning
20
Children
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20
Werbeplanung
20
Product Placement
19
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19
Empirical method
17
Empirische Methode
17
Green marketing
15
Öko-Marketing
15
Advertising industry
14
Forschung
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14
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Aufsatz in Zeitschrift
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An, Soontae
2
Cauberghe, Verolien
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Pelsmacker, Patrick de
2
Terlutter, Ralf
2
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1
Biocca, Frank A.
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Bradley, Samuel
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1
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1
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1
Huh, Jisu
1
Janssens, Wim
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1
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1
Kumar, Anand
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Lee, Doo-hee
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1
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing communications
9
Journal of consumer behaviour : an international research review
6
Psychology & marketing
6
Journal of promotion management : JPM
5
Young consumers : insight and ideas for responsible marketers
5
Journal of advertising research
4
Journal of business research : JBR
4
Journal of promotion management : innovations in planning and applied research
4
International journal of advertising : the review of marketing communications
3
Journal of electronic commerce research : JECR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Electronic commerce research
2
European journal of marketing : EJM
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of current issues and research in advertising : JCIRA
2
Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Der Markt : international journal of marketing
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of operational research : EJOR
1
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ECONIS (ZBW)
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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
2
Special issue: Advergames, in-game
advertising
, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
3
Young adolescents and
advertising
on social network games : a structural equation model of perceived parental media mediation,
advertising
literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
Saved in:
4
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
5
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
6
Psychophysiological responses to background brand placements in video games
Gangadharbatla, Harsha
;
Bradley, Samuel
;
Wise, Wesley
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10009778511
Saved in:
7
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
Saved in:
8
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
9
Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Yoon, Gunwoo
;
Vargas, Patrick T.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009778542
Saved in:
10
Children's
advertising
literacy for advergames : perception of the game as
advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
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