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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Konsumentenverhalten
Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
USA
80
United States
80
Consumer behaviour
73
Psychology of advertising
48
Werbepsychologie
48
Target group
32
Zielgruppe
32
Internet marketing
29
Online-Marketing
29
Fernsehwerbung
27
Television advertising
27
Brand image
24
Markenimage
24
Experiment
23
Computerspiel
22
Creativity
22
Kreativität
22
Video game
22
Advertising planning
20
Children
20
Kinder
20
Werbeplanung
20
Product Placement
19
Product placement
19
Empirical method
17
Empirische Methode
17
Green marketing
15
Öko-Marketing
15
Advertising industry
14
Forschung
14
Gewalt
14
Print advertising
14
Printwerbung
14
Research
14
Violence
14
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Undetermined
22
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Article
73
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Aufsatz in Zeitschrift
Textbook
Article in journal
73
Language
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English
73
Author
All
Dahlén, Micael
4
Muehling, Darrel D.
4
Chang, Chingching
3
Eisend, Martin
3
Rosengren, Sara
3
Baek, Tae Hyun
2
Kareklas, Ioannis
2
Kwak, Hyokjin
2
Putrevu, Sanjay
2
Puzakova, Marina
2
Reijmersdal, Eva A. van
2
Stafford, Marla Royne
2
Taylor, Charles Raymond
2
Yoon, Sukki
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bagozzi, Richard P.
1
Bahl, Shalini
1
Bailenson, Jeremy N.
1
Bellman, Steven
1
Bergkvist, Lars
1
Bettman, James R.
1
Beukeboom, Camiel J.
1
Bickart, Barbara A.
1
Bishop, Melissa M.
1
Biswas, Abhijit
1
Boerman, Sophie C.
1
Borges, Adilson
1
Burton, Scot
1
Campbell, Colin L.
1
Cauberghe, Veroline
1
Cervellon, Marie-Cécile
1
Childers, Terry L.
1
Choi, Yung Kyun
1
Cinelli, Melissa D.
1
Cross, Samantha N. N.
1
Cunningham, Peggy H.
1
De Jans, Steffi
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
346
Journal of retailing and consumer services
226
Journal of marketing communications
180
International journal of advertising : the review of marketing communications
154
International journal of internet marketing and advertising : IJIMA
133
International journal of advertising : the quarterly review of marketing communications
113
Journal of advertising research
111
Psychology & marketing
105
Journal of promotion management : JPM
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of promotion management : innovations in planning and applied research
94
The journal of product & brand management
83
International journal of hospitality management
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Asia Pacific journal of marketing and logistics
68
The journal of brand management : an international journal
66
Journal of international consumer marketing
60
Marketing letters : a journal of research in marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
International marketing review
56
Journal of global marketing
56
International journal of electronic marketing and retailing : IJEMR
53
Journal of internet commerce
53
Journal of marketing research : JMR
52
European journal of marketing : EJM
51
Journal of marketing
50
Cogent business & management
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of consumer studies
47
Marketing intelligence & planning
47
Journal of international marketing
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Young consumers : insight and ideas for responsible marketers
42
The journal of consumer marketing
41
Tourism management : research, policies, practice
41
Health marketing quarterly
39
Electronic commerce research
38
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ECONIS (ZBW)
73
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1
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on
advertising
effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
2
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
3
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
4
Misleading consumers with green
advertising
? : an affect-reason-involvement account of greenwashing effects in environmental
advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
5
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
6
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
7
Understanding why consumers don't skip pre-roll video ads
Campbell, Colin L.
;
Thompson, Frauke Mattison
;
Grimm, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011744308
Saved in:
8
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
9
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
10
The development and testing of a child-inspired
advertising
disclosure to alert children to digital and embedded
advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
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