//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
485
Konsumentenverhalten
485
Holiday behaviour
127
Urlaubsverhalten
127
Customer satisfaction
87
Kundenzufriedenheit
87
Tourism
79
Tourismus
79
Beziehungsmarketing
71
Relationship marketing
71
Advertising
67
Werbung
67
Advertising effects
64
Dienstleistungsqualität
64
Service quality
64
Werbewirkung
64
Tourism marketing
63
Tourismusmarketing
63
Hotel industry
56
Hotellerie
56
Brand image
54
Markenimage
54
Internet marketing
49
Online-Marketing
49
Markenführung
48
Social Web
47
Social web
47
USA
42
United States
42
Emotion
40
Tourism industry
37
Tourismuswirtschaft
37
Viral marketing
33
Virales Marketing
33
Destination management
30
Destinationsmanagement
30
China
29
Confidence
24
Perception
24
more ...
less ...
Online availability
All
Undetermined
38
Type of publication
All
Article
48
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Language
All
English
48
Author
All
Han, Heesup
6
Hyun, Sunghyup Sean
4
Ahn, Jiseon
3
Back, Ki-Joon
3
Chua, Bee-Lia
2
Hwang, Jinsoo
2
Kim, Insin
2
Lo, Ada
2
Milfeld, Tyler
2
Pittman, Matthew
2
Tung, Vincent Wing Sun
2
Youn, Kibum
2
Yu, Jongsik
2
Ahmad, Naveed
1
Ahn, Young-joo
1
Al-Shuaili, Ahmed Hamed
1
Baek, Hyungshin
1
Baker, David John
1
Bao, Yeqing
1
Barišić, Petra
1
Baxter, Stacey M.
1
Bellman, Steve
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Broadbridge, Victoria
1
Cai, Gangwei
1
Chakrabarti, Ronika
1
Chan, Ambrose Pak Ho
1
Chan, Fong Yee
1
Chan, Terri H.
1
Chaney, Damien
1
Chang, Ching-Hung
1
Chen, Rocky Peng
1
Cheung, Catherine
1
Chi, Xiaoting
1
Creevey, Dean
1
Di Domenico, Giandomenico
1
Farhat, Zeineb
1
Foley, Carol
1
Fu, Xiaoxiao
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of travel and tourism marketing
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
75
International journal of hospitality management
74
Marketing intelligence & planning
68
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
Journal of marketing management : MM
49
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of Islamic marketing
35
Journal of international marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of retail & distribution management
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
more ...
less ...
Source
All
ECONIS (ZBW)
48
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
5
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
6
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
7
A patterns perspective of customers' brand experiences with robotics in hospitality
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10014285201
Saved in:
8
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
9
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
10
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->