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Brand management
61
Markenführung
61
Brand
39
Markenartikel
39
Advertising effects
38
Werbewirkung
38
Brand image
33
Markenimage
33
Advertising
32
Consumer behaviour
32
Konsumentenverhalten
32
Werbung
32
Internet marketing
20
Online-Marketing
20
USA
17
United States
17
Social Web
10
Social web
10
Fernsehwerbung
9
Product Placement
9
Product placement
9
Television advertising
9
Viral marketing
6
Virales Marketing
6
Celebrity endorsement
5
Celebrity-Werbung
5
Consumer goods industry
5
Konsumgüterindustrie
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Marketing management
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Marketingmanagement
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Großbritannien
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Marketing
4
United Kingdom
4
Advertising planning
3
Ausgaben
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Australia
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Australien
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China
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Communication
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English
121
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Romaniuk, Jenni
6
Kennedy, Rachel
4
Dahlén, Micael
3
Rappaport, Stephen D.
3
Sharp, Byron
3
Singh, Jaywant
3
Beal, Virginia
2
Christodoulides, George
2
Ford, John B.
2
Fulgoni, Gian M.
2
Hartnett, Nicole
2
Jevons, Colin
2
Keller, Kevin Lane
2
Kohli, Chiranjeev
2
Lehu, Jean-Marc
2
Lipsman, Andrew
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Mazodier, Marc
2
Neijens, Peter
2
Nenycz-Thiel, Magda
2
Pettit, Raymond
2
Phua, Peilin
2
Reijmersdal, Eva A. van
2
Rosengren, Sara
2
Russell, Cristel Antonia
2
Scarpi, Daniele
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Trinh, Giang
2
Wright, Malcolm
2
Zarantonello, Lia
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Abt, Marina
1
Acar, Oguz Ali
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Acharya, Manaswini
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Journal of advertising research
Journal of business research : JBR
831
The journal of brand management : an international journal
679
Journal of retailing and consumer services
467
The journal of product & brand management
434
SpringerLink / Bücher
379
Psychology & marketing
235
European journal of marketing : EJM
192
Asia Pacific journal of marketing and logistics
159
International journal of hospitality management
157
Journal of marketing communications
149
Journal of marketing management : MM
141
Marketing intelligence & planning
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Industrial marketing management : the international journal for industrial and high-tech firms
131
Tourism management : research, policies, practice
130
Journal of marketing
129
Journal of travel and tourism marketing
129
Journal of fashion marketing and management
127
Journal of Business Research
112
International journal of advertising : the quarterly review of marketing communications
110
The IUP journal of brand management : IJBRM
109
Journal of the Academy of Marketing Science
108
Journal of strategic marketing
107
Marketing letters : a journal of research in marketing
107
Springer eBook Collection
106
Journal of international consumer marketing
104
Innovatives Markenmanagement
97
Journal of marketing research : JMR
97
Journal of promotion management : JPM
97
The journal of consumer marketing
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Research
96
Journal of global marketing
89
Cogent business & management
88
Marketing Science
88
International marketing review
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
87
Journal of promotion management : innovations in planning and applied research
86
Marketing : ZFP ; journal of research and management
86
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ECONIS (ZBW)
121
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61
Standing out from the crowd : the caucus methodology for eliciting
brand
associations across competitors
McCarthy, Michael S.
;
Oakenfull, Gillian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10010383785
Saved in:
62
Customer empowerment in the digital age
Acar, Oguz Ali
;
Puntoni, Stefano
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
Saved in:
63
Assessing ad-spend patterns to predict
brand
health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
64
More mutter about clutter : extending empirical generalizations to Facebook
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 186-191
Persistent link: https://www.econbiz.de/10009778465
Saved in:
65
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
66
Matching product attributes to celebrities who reinforce the
brand
: an innovative algorithmic selection model
Zwilling, Moti
;
Fruchter, Gila E.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10010245520
Saved in:
67
Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
Saved in:
68
Brand
image and
brand
usage : is a fourty-year-old empirical generalization still useful?
Romaniuk, Jenni
;
Bogomolova, Svetlana
;
Dall'Olmo Riley, …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 243-251
Persistent link: https://www.econbiz.de/10009618391
Saved in:
69
Managing brands in a prickly digital world
Sexton, Donald E.
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 237-241
Persistent link: https://www.econbiz.de/10011397037
Saved in:
70
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
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