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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of services marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Markenführung
Customer integration
197
Kundenintegration
195
Beziehungsmarketing
115
Relationship marketing
115
Betriebliche Wertschöpfung
78
Value creation
78
Consumer behaviour
65
Social Web
52
Social web
52
Value co-creation
48
Brand management
42
Innovation
41
Co-creation
39
Innovation management
33
Innovationsmanagement
33
New product development
31
Produktentwicklung
31
Customer value
30
Kundenwert
30
Internet marketing
29
Online-Marketing
29
Dienstleistungsqualität
27
Service quality
27
Service-Dominant Logic
27
Service-dominant logic
27
Dienstleistung
25
Services
25
Brand image
23
Customer satisfaction
23
Kundenzufriedenheit
23
Markenimage
23
Dienstleistungssektor
20
Service industry
20
Customer engagement
19
Social media
18
Customer participation
16
Stakeholder
16
Customer service
15
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Article
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86
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86
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English
85
German
1
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Harrigan, Paul
4
Black, Iain
2
Cossío-Silva, Francisco-José
2
Filieri, Raffaele
2
Hajli, Nick
2
Kastanakis, Minas
2
Mahr, Dominik
2
Papagiannidis, Savvas
2
Revilla Camacho, Maria Angeles
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Vega Vázquez, Manuela
2
Veloutsou, Cleopatra
2
Voyer, Benjamin G.
2
Wallpach, Sylvia von
2
Abrate, Graziano
1
Ahmed, Zafar U.
1
Alamanos, Eleftherios
1
Aldas-Manzano, Joaquin
1
Aloini, Davide
1
Alvarez-Milán, Agarzelim
1
An, Myoung-a
1
Anderski, Matthias
1
Armirotto, Vincent
1
Arroyo-Gamez, Ramon E.
1
Arruda, Carolina
1
Baima, Gabriele
1
Barnes, Stuart J.
1
Bazi, Saleh
1
Bean, Jonathan
1
Beeler-Connelly, Lisa L.
1
Bordian, Mariia
1
Bozkurt, Siddik
1
Brodie, Roderick J.
1
Cambré, Bart
1
Carlini, Joan
1
Carlson, Jamie
1
Centeno, Dave
1
Chaker, Nawar N.
1
Chapman, Alexis
1
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Journal of business economics : JBE
Journal of business research : JBR
The journal of services marketing
Journal of retailing and consumer services
56
The journal of brand management : an international journal
19
International journal of hospitality management
18
The journal of product & brand management
17
Journal of service management
13
Marketing intelligence & planning
13
The service industries journal
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of marketing management : MM
12
Journal of strategic marketing
11
Technological forecasting & social change : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of the Academy of Marketing Science
9
Handbook of research on customer engagement
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of technology marketing : IJTMkt
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
International journal of consumer studies
7
International journal of innovation management
7
Journal of internet commerce
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of service research : JSR
6
Service business
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
European journal of marketing : EJM
5
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ECONIS (ZBW)
86
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
Transforming health-care service through consumer co-creation : directions for service design
Carlini, Joan
;
Muir, Rachel
;
McLaren-Kennedy, Annette
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10014515638
Saved in:
3
Sustainability nudges in the context of customer co-design for consumer electronics
Hankammer, Stephan
;
Kleer, Robin
;
Piller, Frank T.
- In:
Journal of business economics : JBE
91
(
2021
)
6
,
pp. 897-933
Persistent link: https://www.econbiz.de/10012617782
Saved in:
4
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
5
Co-creating consumer logistics from self-collection to crowd-sourced delivery : an examination on contextual differences in last-mile
Wang, Xueqin
;
Wong, Yiik Diew
;
Tianyin Cheng
;
Yuen, Kum Fai
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434819
Saved in:
6
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
7
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
8
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
9
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
10
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
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