//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsprogramm"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Kundenbindungsprogramm
45
Loyalty program
45
Consumer behaviour
34
Konsumentenverhalten
34
Beziehungsmarketing
25
Einzelhandel
11
Retail trade
11
Loyalty programs
8
Food retailing
7
Lebensmitteleinzelhandel
7
Rabatt
7
Rebate
7
Sales promotion
6
Verkaufsförderung
6
Customer satisfaction
5
Kundenzufriedenheit
5
Mobile Business
5
Mobile business
5
Online retailing
5
Online-Handel
5
E-commerce
4
Electronic Commerce
4
Preismanagement
4
Pricing strategy
4
Brand
3
Direct marketing
3
Direktmarketing
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Mobile communications
3
Mobile coupons
3
Mobilkommunikation
3
Pricing
3
Theorie
3
Theory
3
Consumer data
2
Coupon
2
Food trade
2
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
25
Language
All
English
23
German
2
Author
All
Jin, Hyun Seung
2
Li, Zonghuo
2
Meyer-Waarden, Lars
2
Wang, Di
2
Yang, Wensheng
2
Agarwal, Reeti
1
Azeem, Muhammad Masood
1
Baker, Derek
1
Bergem, Ola
1
Bijmolt, Tammo H. A.
1
Bing, Mark N.
1
Bowman, Douglas
1
Bravo-Olavarria, Renzo
1
Bruwer, Johan
1
Chan, Haksin
1
Chan, May
1
Chao, Chih-Wei
1
Chen, Lin
1
Colliander, Jonas
1
Danaher, Peter J.
1
Danaher, Tracey S.
1
Eason, C. Clifton
1
Ewing, Michael
1
Filipe, Sandra
1
Finsterwalder, Jörg
1
Galan, Jean-Philippe
1
Griffith, Garry Richard
1
Gruber, Kathrin
1
Helgesen, Øyvind
1
Helm, Roland
1
Hornik, Kurt
1
Huber, Frank
1
Jai, Tun-Min
1
Kemp, Simon
1
King, Nancy J.
1
Kreis, Henning
1
Leenheer, Jorna
1
Longley, Paul A.
1
Ludl, Michaela
1
Mafael, Alexander
1
more ...
less ...
Published in...
All
Journal of business economics : JBE
Journal of retailing and consumer services
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
European journal of marketing
2
European journal of operational research : EJOR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production economics
2
International journal of production research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economics & management strategy : JEMS
2
Journal of international marketing
2
Journal of marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
2
Customer happiness as a function of perceived loyalty program benefits : a quantile regression approach
Agarwal, Reeti
;
Mehrotra, Ankit
;
Misra, Dheeraj
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209461
Saved in:
3
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
4
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
5
The provenance of loyalty card data for urban and retail analytics
Rains, Tim
;
Longley, Paul A.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665828
Saved in:
6
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
7
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
8
Building chain loyalty in grocery retailing by means of loyalty programs : a study of "the Norwegian case"
Nesset, Erik
;
Bergem, Ola
;
Nervik, Bjørn
;
Schiøll …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502676
Saved in:
9
Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
10
Food shoppers' share of wallet : a small city case in a changing competitive environment
Azeem, Muhammad Masood
;
Baker, Derek
;
Villano, Renato Andrin
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 119-130
Persistent link: https://www.econbiz.de/10011883180
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->