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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen"
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Search: subject:"Marktforschung"
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Marktforschung
113
Market research
94
Qualitative Methode
35
Qualitative method
35
Theorie
24
Theory
24
Consumer behaviour
16
Deutschland
16
Konsumentenverhalten
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market research
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Naderer, Gabriele
5
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3
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3
Albers, Sönke
2
Balzer, Eva
2
Bauer, Hans H.
2
Behrens, Karl Christian
2
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2
Guo, Liang
2
Gutjahr, Gert
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
Baier, Daniel
1
Bank, Theo
1
Basse Mama, Houdou
1
Bassen, Alexander
1
Batinic, Bernad
1
Bauer, Florian
1
Baumgartner, Hans
1
Bellinger, Bernhard
1
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1
Danaher, Peter J.
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1
Decker, Reinhold
1
Desai, Preyas S.
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Dietvorst, Berkeley
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Journal of business economics : JBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
Journal of marketing research : JMR
386
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
121
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
88
SpringerLink / Bücher
81
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
63
Europäische Hochschulschriften / 5
61
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
European marketing research review
51
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
44
Journal of marketing management : MM
42
Harvard business review : HBR
39
International journal of market research
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Journal of the Market Research Society : JMRS
35
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
The journal of business : B
31
Business horizons
30
Die Betriebswirtschaft : DBW
30
Handbuch der Marktforschung
30
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of forecasting
28
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ECONIS (ZBW)
113
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113
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1
Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert
;
Dietvorst, Berkeley
;
Simonsohn, Uri
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
Saved in:
2
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
3
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
4
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
5
Topic modeling in marketing : recent advances and research opportunities
Reisenbichler, Martin
;
Reutterer, Thomas
- In:
Journal of business economics : JBE
89
(
2019
)
3
,
pp. 327-356
Persistent link: https://www.econbiz.de/10011991561
Saved in:
6
A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas
Koschate-Fischer, Nicole
;
Schandelmeier, Stephen
- In:
Journal of business economics : JBE
84
(
2014
)
6
,
pp. 793-826
Persistent link: https://www.econbiz.de/10010390186
Saved in:
7
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
8
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
9
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
10
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
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