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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising"
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Search: subject_exact:"Consumer preferences"
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Advertising
Consumer behaviour
445
Konsumentenverhalten
445
Ethics
98
Ethik
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Internet marketing
84
Online-Marketing
84
Business ethics
77
Unternehmensethik
77
Corporate Social Responsibility
76
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76
Beziehungsmarketing
70
Relationship marketing
70
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Social web
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Brand image
61
Markenimage
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54
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Online-Handel
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42
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Kim, Ho
2
Aa, Eva P. van der
1
Akhtar, Pervaiz
1
Allan, David
1
Barrot, Christian
1
Becker, Jan U.
1
Bell, Raoul
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De Jans, Steffi
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Journal of business ethics : JOBE
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the review of marketing communications
109
Journal of business research : JBR
98
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
61
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
37
Journal of advertising
35
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
30
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1
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Byun, Kyung-Ah
;
Ma, Minghui
;
Kim, Kevin
;
Kang, Taeghyun
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 81-103
Persistent link: https://www.econbiz.de/10013041323
Saved in:
4
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
5
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
6
Negative consequences of storytelling in native advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
7
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
8
Exploring perceptions of advertising ethics : an informant-derived approach
Shabbir, Haseeb Ahmed
;
Maalouf, Hala
;
Griessmair, Michele
; …
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 727-744
Persistent link: https://www.econbiz.de/10012108974
Saved in:
9
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
10
Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo
;
Kim, Ho
;
Lee, Gene Moo
;
Jang, Sungha
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
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