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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Liberali, Guilherme"
~person:"Liu, Gordon"
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Großbritannien
7
United Kingdom
7
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Online-Marketing
6
Website
5
Agent-based modeling
3
Agentenbasierte Modellierung
3
Cause-Related Marketing
3
Cause-related marketing
3
Marketing management
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Marketingmanagement
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Mediennutzung
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Liberali, Guilherme
Liu, Gordon
Chintagunta, Pradeep K.
12
Hauser, John R.
11
Schweidel, David A.
9
Tucker, Catherine
9
Bradlow, Eric T.
8
Srinivasan, Kannan
8
Braun, Michael
7
Mela, Carl F.
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Fader, Peter
6
Goldfarb, Avi
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Jerath, Kinshuk
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Luo, Xueming
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Urban, Glen L.
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Chan, Tat
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Desai, Preyas S.
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Guo, Liang
5
Kumar, V.
5
Sayedi, Amin
5
Yang, Sha
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Chen, Yuxin
4
Danaher, Peter J.
4
Dukes, Anthony
4
Fossen, Beth L.
4
Godes, David
4
Iglesias, Oriol
4
Joshi, Yogesh V.
4
Katona, Zsolt
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Lans, Ralf van der
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Liu, Yunchuan
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Netzer, Oded
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Rao, Ram C.
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Rutz, Oliver J.
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Shugan, Steven M.
4
Sierra, Vicenta
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Singh, Jatinder Jit
4
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Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of Business Ethics
3
Nonprofit and voluntary sector quarterly
3
European journal of marketing : EJM
2
Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Entrepreneurship, theory and practice : ET & P
1
European journal of marketing
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of operations & production management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
MIT sloan management review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
2
Impacts of instrumental versus relational centered logic on cause-related
marketing
decision making
Liu, Gordon
- In:
Journal of business ethics : JOBE
113
(
2013
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10009751643
Saved in:
3
An analysis of cause-related
marketing
implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
4
Employee participation in cause-related
marketing
strategies : a study of management perceptions from British consumer service industries
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
92
(
2010
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
Saved in:
5
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
6
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
7
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
8
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
9
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
10
How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business ethics : JOBE
151
(
2018
)
2
,
pp. 497-516
Persistent link: https://www.econbiz.de/10011910885
Saved in:
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