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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Business ethics"
~subject:"Consumer behaviour"
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Business ethics
Consumer behaviour
Konsumentenverhalten
193
Internet marketing
120
Online-Marketing
119
Beziehungsmarketing
97
Relationship marketing
97
Advertising effects
83
Werbewirkung
83
USA
81
United States
81
Theory
80
Corporate Social Responsibility
79
Corporate social responsibility
79
Theorie
79
Marketing management
78
Marketingmanagement
78
Advertising
67
Unternehmensethik
67
Werbung
67
Distribution channel
62
Vertriebsweg
62
Brand management
57
Markenführung
57
Viral marketing
55
Virales Marketing
55
Marketing
52
Game theory
49
Spieltheorie
49
Ethics
48
Ethik
48
Social Web
48
Social web
48
Lieferantenmanagement
44
Supplier relationship management
44
Preismanagement
41
Pricing strategy
41
Brand image
36
Markenimage
36
Einzelhandel
31
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Undetermined
102
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Article
241
Book / Working Paper
1
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242
Aufsatz in Zeitschrift
242
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
242
Author
All
Hauser, John R.
7
Liberali, Guilherme
6
Urban, Glen L.
6
Braun, Michael
5
Chan, Tat
4
Chintagunta, Pradeep K.
4
Iglesias, Oriol
3
Kuksov, Dmitri
3
Markovic, Stefan
3
Sierra, Vicenta
3
Singh, Jatinder Jit
3
Vitell, Scott J.
3
Balmer, John M. T.
2
Bodur, H. Onur
2
Bush, Victoria
2
Che, Hai
2
Chun, Rosa
2
Danaher, Peter J.
2
Desai, Preyas S.
2
Fader, Peter
2
Fossen, Beth L.
2
Gelman, Andrew
2
Gittins, John
2
Gopinath, Shyam
2
Grohmann, Bianca
2
Hill, Shawndra
2
Iyer, Ganesh
2
Jiang, Zhenling
2
Johnson, Garrett A.
2
Ki, Eyun-jung
2
Lans, Ralf van der
2
Lee, Dong Jin
2
Leonidou, Constantinos N.
2
Lewis, Michael
2
Liu, Hongju
2
Liu, Jia
2
Luo, Xueming
2
Ma, Liye
2
Marta, Janet
2
Martin, Kelly D.
2
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Published in...
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Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
995
Journal of retailing and consumer services
949
The journal of product & brand management
324
International journal of hospitality management
317
The journal of brand management : an international journal
295
Psychology & marketing
256
Asia Pacific journal of marketing and logistics
211
Journal of marketing communications
205
Journal of travel and tourism marketing
175
European journal of marketing : EJM
173
Journal of the Academy of Marketing Science
173
The journal of services marketing
170
Journal of marketing research : JMR
169
SpringerLink / Bücher
165
International journal of internet marketing and advertising : IJIMA
161
Journal of marketing management : MM
160
Journal of retailing
159
Cogent business & management
158
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
158
Journal of marketing
154
Marketing intelligence & planning
150
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
144
Marketing letters : a journal of research in marketing
140
International journal of contemporary hospitality management
138
International journal of consumer studies
134
Journal of strategic marketing
130
International journal of retail & distribution management
129
Journal of international consumer marketing
129
Journal of hospitality marketing & management
127
Tourism management : research, policies, practice
127
The international review of retail, distribution and consumer research
126
International journal of advertising : the review of marketing communications
120
The journal of consumer marketing
119
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
114
Journal of global marketing
113
Journal of promotion management : innovations in planning and applied research
112
Industrial marketing management : the international journal for industrial and high-tech firms
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
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ECONIS (ZBW)
242
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1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
3
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Frontiers : moment
marketing
: measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
6
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
8
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
9
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
10
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
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