//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Business ethics"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business ethics
Viral marketing
Consumer behaviour
193
Konsumentenverhalten
193
Internet marketing
120
Online-Marketing
119
Beziehungsmarketing
97
Relationship marketing
97
Advertising effects
83
Werbewirkung
83
USA
81
United States
81
Theory
80
Corporate Social Responsibility
79
Corporate social responsibility
79
Theorie
79
Marketing management
78
Marketingmanagement
78
Advertising
67
Unternehmensethik
67
Werbung
67
Distribution channel
62
Vertriebsweg
62
Brand management
57
Markenführung
57
Virales Marketing
55
Marketing
52
Game theory
49
Spieltheorie
49
Ethics
48
Ethik
48
Social Web
48
Social web
48
Lieferantenmanagement
44
Supplier relationship management
44
Preismanagement
41
Pricing strategy
41
Brand image
36
Markenimage
36
Einzelhandel
31
more ...
less ...
Online availability
All
Undetermined
51
Type of publication
All
Article
117
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
118
Aufsatz in Zeitschrift
118
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
118
Author
All
Godes, David
4
Fossen, Beth L.
3
Gopinath, Shyam
3
Proserpio, Davide
3
Schweidel, David A.
3
Balmer, John M. T.
2
Chintagunta, Pradeep K.
2
Chun, Rosa
2
Iglesias, Oriol
2
Ki, Eyun-jung
2
Kuksov, Dmitri
2
Lambrecht, Anja
2
Lee, Dong Jin
2
Markovic, Stefan
2
Marta, Janet
2
Martin, Kelly D.
2
Mayzlin, Dina
2
McClaren, Nicholas
2
Narayan, Vishal
2
Saini, Amit
2
Sierra, Vicenta
2
Singh, Jatinder Jit
2
Singhapakdi, Anusorn
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Vitell, Scott J.
2
Yang, Sha
2
Aali, Abdulrahman Yousef al-
1
Adam, Stewart
1
Agag, Gomaa
1
Albuquerque, Paulo
1
Ali, Abbas J.
1
Amaeshi, Kenneth M.
1
Ameri, Mina
1
Antonetti, Paolo
1
Asa, Yurdanur
1
Assael, Henry
1
Barrot, Christian
1
Bart, Yakov
1
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
201
Journal of retailing and consumer services
132
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
63
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Journal of marketing communications
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Journal of travel and tourism marketing
42
Journal of marketing
39
Electronic commerce research
38
European journal of marketing : EJM
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Journal of advertising research
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
The journal of product & brand management
34
The journal of services marketing
34
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Cogent business & management
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of internet commerce
29
SpringerLink / Bücher
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
Journal of marketing management : MM
28
Asia Pacific journal of marketing and logistics
27
Journal of the Academy of Marketing Science
27
Marketing letters : a journal of research in marketing
27
International journal of electronic marketing and retailing : IJEMR
26
more ...
less ...
Source
All
ECONIS (ZBW)
118
Showing
1
-
10
of
118
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
3
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
6
Ethical environment in the online communities by information credibility : a social media perspective
Hajli, Nick
- In:
Journal of business ethics : JOBE
149
(
2018
)
4
,
pp. 799-810
Persistent link: https://www.econbiz.de/10011867287
Saved in:
7
The ethics of gamification in a
marketing
context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
8
Learning from online social ties
Zhang, Yuchi
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
Saved in:
9
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
10
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->