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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of customer behaviour"
~subject:"Relationship marketing"
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Search: subject:"social media"
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Subject
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Relationship marketing
Social Web
457
Social web
457
Internet marketing
322
Online-Marketing
322
Consumer behaviour
298
Konsumentenverhalten
298
Social media
130
Brand management
124
Markenführung
124
Beziehungsmarketing
117
Viral marketing
113
Virales Marketing
113
Online retailing
91
Online-Handel
91
Brand image
79
Markenimage
79
Advertising effects
56
Social network
56
Soziales Netzwerk
56
Werbewirkung
56
Customer integration
53
Kundenintegration
53
E-commerce
51
Electronic Commerce
51
Brand
46
Advertising
44
Markenartikel
41
Werbung
41
Marketing management
33
Marketingmanagement
33
Digitalisierung
29
Digitization
29
Luxury goods
29
Luxusgüter
29
Confidence
26
Digital platform
26
Digitale Plattform
26
Vertrauen
26
Betriebliche Wertschöpfung
24
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116
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117
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117
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English
117
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Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Agnihotri, Raj
2
Aiello, Gaetano
2
Bazi, Saleh
2
Coussement, Kristof
2
Elayan, Suzanne
2
Flavián Blanco, Carlos
2
Ghosh Dastidar, Ayan
2
Gorton, Matthew
2
Gupta, Shivam
2
Hajli, Nick
2
Kim, Juran
2
Ko, Eunju
2
Mora Cortez, Roberto
2
Okazaki, Shintaro
2
Palmer, Adrian
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Sykora, Martin
2
Trainor, Kevin J.
2
Wang, Kai-Yu
2
Wang, Shuman
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Agag, Gomaa M.
1
Ajiboye, Tolu
1
Alavi, Sascha
1
Alden, Dana
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Anderski, Matthias
1
Andrade, Victoria
1
Andreini, Daniela
1
André, Ana Raquel
1
Andzulis, James
1
Apiradee Wongkitrungrueng
1
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Journal of business research : JBR
Journal of customer behaviour
Journal of retailing and consumer services
85
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The journal of product & brand management
33
International journal of electronic marketing and retailing : IJEMR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of strategic marketing
23
Journal of internet commerce
22
Business horizons
21
Technological forecasting & social change : an international journal
21
The journal of brand management : an international journal
21
Marketing intelligence & planning
20
Journal of promotion management : innovations in planning and applied research
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Asia Pacific journal of marketing and logistics
16
International journal of business information systems : IJBIS
16
International journal of electronic customer relationship management : IJECRM
16
Journal of the Academy of Marketing Science
16
SpringerLink / Bücher
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of service management
15
Cogent business & management
14
Journal of marketing
14
The service industries journal
14
Tourism management : research, policies, practice
14
International journal of electronic commerce : IJEC
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
International journal of technology marketing : IJTMkt
12
Psychology & marketing
12
The journal of business & industrial marketing
12
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ECONIS (ZBW)
117
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117
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1
Social
media
interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
2
What drives me there? : the interplay of socio-psychological gratification and consumer values in
social
media
brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
5
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
6
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
7
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
8
Social
media
content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
9
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
Saved in:
10
Managing the content of LinkedIn posts : influence on B2B customer engagement and sales?
Mora Cortez, Roberto
;
Johnston, Wesley J.
;
Ghosh …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490626
Saved in:
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