//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marktforschung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
206
Market research
131
Consumer behaviour
44
Konsumentenverhalten
44
Vereinigte Staaten
44
Verbraucher
22
USA
14
Einzelhandel
13
United States
12
Theorie
11
Theory
11
Bibliometrics
10
Bibliometrie
10
Marketing management
10
Marketingmanagement
10
Marketing
9
Measurement
9
Messung
9
Scientific method
9
Wissenschaftliche Methode
9
Retail trade
8
Absatzpolitik
7
Beziehungsmarketing
7
Brand management
7
Markenführung
7
Relationship marketing
7
Markenartikel
6
Befragung
5
Data Mining
5
Data mining
5
Empirical method
5
International marketing
5
Internationales Marketing
5
Sampling
5
Stichprobenerhebung
5
Subsistence economy
5
Subsistenzwirtschaft
5
Werbung
5
Advertising
4
Advertising effects
4
more ...
less ...
Online availability
All
Undetermined
35
Type of publication
All
Article
206
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
129
Aufsatz in Zeitschrift
129
Collection of articles of several authors
5
Sammelwerk
5
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
136
Undetermined
72
Author
All
Viswanathan, Madhu
5
MacKenzie, Scott B.
3
Mantrala, Murali K.
3
Podsakoff, Philip M.
3
Samli, A. Coskun
3
Bradlow, Eric T.
2
Craig, C. S.
2
Darden, William R.
2
Dolnicar, Sara
2
Douglas, Susan P.
2
Ginter, James L.
2
Grün, Bettina
2
Guo, Liang
2
Hauser, John R.
2
Jong, Martijn G. de
2
Kipnis, Eva
2
Ko, Eunju
2
Laroche, Michel
2
Martin, Warren S.
2
Ortinau, David J.
2
Perreault jr., William D.
2
Richard, Marie-Odile
2
Rosa, Jose Antonio
2
Shankar, Venkatesh
2
Woodside, Arch G.
2
Abe, Makoto
1
Abe, Shuzo
1
Aiolfi, Simone
1
Albaum, Gerald S.
1
Allen, B. J.
1
Allenby, Greg M.
1
Amato, Christie
1
Ambaye, Michele
1
Anderson jr, W. Thomas
1
Anderson, Ronald D.
1
Andreasen, Alan R.
1
Andrus, Roman R.
1
Arnold, Stephen J.
1
Azar, Pablo
1
Babakus, Emin
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
386
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
88
SpringerLink / Bücher
81
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
63
Europäische Hochschulschriften / 5
61
Marketing : ZFP ; journal of research and management
56
European marketing research review
51
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Journal of business economics : JBE
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
44
Journal of marketing management : MM
42
Harvard business review : HBR
39
International journal of market research
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
The journal of business : B
31
Business horizons
30
Die Betriebswirtschaft : DBW
30
Handbuch der Marktforschung
30
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of forecasting
28
more ...
less ...
Source
All
ECONIS (ZBW)
208
Showing
1
-
10
of
208
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
3
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
4
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
5
Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Singh, Amit
;
Jenamani, Mamata
;
Thakkar, Jitesh J.
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 52-64
Persistent link: https://www.econbiz.de/10013197777
Saved in:
6
Within, in-between, out-of-bounds? : locating researcher positionalities in multicultural marketplaces
Kipnis, Eva
;
Bebek, Gaye
;
Bröckerhoff, Aurélie
- In:
Journal of business research : JBR
123
(
2021
),
pp. 401-414
Persistent link: https://www.econbiz.de/10012435338
Saved in:
7
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
8
Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
Saved in:
9
The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
Saved in:
10
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->